Adobe Campaign Developer

2 days ago

Chennai, India Teamware Solutions Full time

Job Description Key Responsibilities: - Design and develop complex multi-step email, SMS, push, and cross-channel marketing campaigns using Adobe Campaign. - Create and manage workflows for audience segmentation, data extraction, personalization, and delivery. - Configure templates, forms, schemas, and business rules within Adobe Campaign. - Integrate Adobe Campaign with other platforms (e.g., CRM, CMS, analytics tools, APIs) to support seamless data flow. - Work with marketing stakeholders to translate campaign requirements into technical solutions. - Optimize campaign performance through data-driven enhancements and A/B testing. - Maintain and troubleshoot delivery logs, errors, and campaign tracking issues. - Collaborate with QA and data teams to ensure accuracy and compliance with data privacy standards (e.g., GDPR, CAN-SPAM). - Document workflows, configurations, and campaign management practices. Qualifications and Requirements: - Bachelor's degree in Computer Science, Marketing Technology, or related field. - 3+ years of experience developing in Adobe Campaign Classic or Adobe Campaign Standard. - Proficiency in JavaScript, SQL, HTML/CSS, and XML for personalization and template development. - Experience with workflow design, data schemas, targeting, and dynamic content creation. - Strong understanding of campaign data management, segmentation, and audience targeting. - Experience working with REST/SOAP APIs for integrations. - Familiarity with Adobe Experience Cloud and its integration with Campaign. - Excellent problem-solving, communication, and collaboration skills. Desirable Skills and Certifications: - Adobe Certified Expert Adobe Campaign Developer or Business Practitioner. - Experience with Adobe Experience Platform (AEP) or Real-Time CDP. - Exposure to marketing analytics, customer journey orchestration, or personalization tools (e.g., Adobe Target). - Knowledge of deliverability best practices and campaign performance metrics. - Experience working in Agile/Scrum environments.

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