Creative Designer

Paytm is India s leading digital payments and financial services company which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases Paytm provides consumers with services like utility payments and money transfers while empowering them to pay via Paytm Payment Instruments PPI like Paytm Wallet Paytm UPI Paytm Payments Bank Net banking Paytm FASTag and Paytm Postpaid - Buy Now Pay Later To merchants Paytm offers acquiring devices like Soundbox EDC QR and Payment Gateway where payment aggregation is done through PPI and also other banks financial instruments To further enhance merchants business Paytm offers merchants commerce services through advertising and Paytm Mini app store Operating on this platform leverage the company then offers credit services such as merchant loans personal loans and BNPL sourced by its financial partners About the team Paytm Ads is Paytm s digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn users who interact with over 200 payment retail services online and offline - offered on the Paytm app Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG About the Role We re seeking a Creative Design Lead to own and drive the visual communication strategy for in-app ad campaigns marketing collaterals and innovation projects across the Paytm Ads ecosystem As the Creative Design Lead you ll manage end-to-end design responsibilities from stakeholder communication and creative strategy to hands-on design execution and team management You ll collaborate cross-functionally with business marketing and product teams to deliver high-impact performance-oriented creatives Key Responsibilities Creative Direction ExecutionLead the design development for in-app ad creatives banners videos and marketing briefs into strong visual concepts aligned with brand and campaign Stakeholder ManagementManage and mentor a team of junior designers providing feedback and quality with internal stakeholders category teams account managers and product owners to align on campaign objectives andVisual CommunicationDesign marketing collaterals including case studies sales decks social media creatives and video on campaigns tailored for both merchants and consumers acrossTesting Performance OptimisationLead bi-weekly A B testing of creatives and derive learnings from ad performance metrics like CTR and System DesignContribute to developing creative guidelines and templates for Paytm s self-serve ad design processes and maintain consistency in visual language Qualifications -8-10 years of experience in creative or visual design with at least 1-2 years in a lead or managerialportfolio showcasing marketing collaterals digital banners video snippets and adin tools like Adobe Creative Suite Photoshop Illustrator After Effects Premiere Pro Figma-Basic knowledge of motion animation is aworking with cross-functional teams andability to deliver high-quality work under tightcommunication and project management working with external clients or brand Background in ad-tech digital marketing or performance marketing What You ll Gain-Ownership of the design for a fast-growing ad platform reachingto work on diverse campaigns -Leadership role with visibility across business marketing and product collaborative and entrepreneurial work environment Why join usxc2xb7 A collaborative output driven program that brings cohesiveness across businesses through technologyxc2xb7 Improve the average revenue per use by increasing the cross-sell opportunitiesxc2xb7 A solid 360 feedback from your peer teams on your support of their goalsxc2xb7 Respect that is earned not demanded from your peers and managerCompensation If you are the right fit we believe in creating wealth for you With enviable 500 mn registered users 21 mn merchants and depth of data in our ecosystem we are in a unique position to democratize credit for deserving consumers merchants - and we are committed to it India s largest digital lending story is brewing here It s your opportunity to be a part of the story