Growth Manager
17 hours ago
Job Description About Us We are one of India's most exciting & fast-growing mobile gaming companies. Founded in 2014, and creating a global mobile gaming landscape in partnership with Modern Times Group (MTG), our Vision is to create simple, impactful casual game experiences at a massive scale. Since our inception, we have built a worldwide network of chart-topping games, and powerful tech & analytics infrastructure to turbocharge their growth. Our product portfolio consists of evergreen hits like Daily Themed Crossword, WordTrip, WordJam, WordWars, WordTrek, TileMatch and Jigsaw Visit us at www.playsimple.in to know more. Why Join Us We are a gaming company that creates engaging and immersive games, and we're looking for enthusiastic individuals to join our journey and help us achieve even greater milestones. Position Summary :: As a Growth Manager, you will be a key member of our team tasked with growing our user base and expanding our audience. If you enjoy, strategically planning, developing and executing integrated marketing programs across several platforms (i.e.: Facebook, Google, Applovin, and more) that will generate the demand, growth and subsequent acquisition of users across our entire game portfolio, you'll love this job. What's required of you: - Grow our mobile user base and drive traffic through paid advertising - Work with multiple advertising channels. - Measure campaign effectiveness, return on marketing spend, performance and campaign ROI. - Identify new partner, platform, and optimization opportunities to drive campaign performance. - Develop test plans, measure performance, and make recommendations based on testing. - Partner with International and Localization teams to support International advertising as appropriate - Provide analytical insight into mobile trends and strategize adjustments to increase our audience - Uncover creative and non-traditional means to capitalize on untapped sources of traffic - Synthesize external and internal data along with team feedback to develop coherent roadmaps and test plans for growing our player audience - Build and expand relationships with external partners, publishers and traffic sources - Manage ongoing optimization of the acquisition funnel including A/B and multivariate testing - Work effectively across multiple internal teams (product, creative, engineering, etc.) to deliver successful end-to-end campaign definition, development and execution Qualifications and Skills Required: - Intuitive grasp of data and strong with Excel. - Genuine interest in social, gaming, analytics and advertising a must. - Analytical and data-focused with experience in mobile analytics, optimization. - Proactive, energetic self-starter who thrives on getting things done - Exceptional communications skills: written, verbal as well as presentation abilities - SQL and/or Programming Experience a plus.
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