Specialist - Marketing Analytics

3 weeks ago

Gurgaon, Haryana, India United Airlines Full time

We have a wide variety of career opportunities around the world xe2x80x94 come find yours SalesOur Sales team is the largest revenue-generation department at United They work closely with travel agencies United travel departments and corporate clients Job overview and responsibilitiesThe team is looking for an Advanced Marketing Analytics Specialist with a passion for data and analytics an eye for detail and the ability to assess the big picture The person will play a crucial role in driving our marketing efforts through advanced analytics extracting valuable insights from large volumes of data and communicating relevant triggers and strategies for effective decision-making Establishing and maintaining strong relationships with key stakeholders in the US and worldwide and familiarizing oneself with United s and the Sales department s primary objectives are essential This role will require diligence thoroughness and a desire to improve and grow with the team Utilize your analytical and problem-solving skills to extract meaningful insights from data supporting our marketing objectives promoting growth and enhancing customer experiences Apply intermediate machine learning algorithms to enhance database segmentation marketing attribution campaign ROI and other related areas Oversee the analysis of large datasets to identify patterns trends and insights that can shape effective marketing strategies and tactics Communicate findings to our marketing and executive leadership teams providing actionable recommendations that align with our business goals Collaborate closely with cross-functional teams including marketing sales product and IT to integrate and leverage analytics throughout the organization Drive continuous improvement with the latest industry trends and innovations in data science and marketing analytics incorporating successful methods into our organization Create and maintain documentation as required for the process ensure compliance with respective business processes through robust controls and communicate to all relevant parties as per the underlying business processes This position is offered on local terms and conditions Expatriate assignments and sponsorship for employment visas even on a time-limited visa status will not be awarded This position is for United Airlines Business Services Pvt Ltd - a wholly owned subsidiary of United Airlines Inc QualificationsRequired Bachelor s degree or 2 years of relevant design experience Bachelor s or Masters degree in Data Science Statistics Commerce Engineering Computer Science Economics or a related quantitative field or equivalent experience 2 years of experience in a data analyst role focusing on marketing analytics Must be proficient in Microsoft Excel and PowerPoint Must be competent in querying and manipulating relational databases via Teradata SQL assistant Microsoft SQL Server or Oracle SQL Developer Must be familiar with one or more reporting tools- Power BI Qliksense Tableau Must be detail-oriented thorough and analytical with a desire for continuous improvements Must be adept at juggling several projects and initiatives simultaneously through appropriate prioritization Preferred Master s degree Hands-on knowledge of PowerBI SQL Experience working in Aviation Transportation or Hospitality industry Proficiency in at least one quantitative analysis tool- Python R United Airlines

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