Performance Marketing Specialist

2 weeks ago


Gurgaon, Haryana, India The Privee Group Full time
Performance Marketing Specialist

Location: Gurugram, India

Job Type: Full-time

Role Overview:

The Performance Marketing Specialist will manage and optimize digital advertising campaigns to drive conversions and ROI for clients. This role requires expertise in paid media, analytics, and data-driven decision-making.

Key Responsibilities:
  • Plan, execute, and optimize paid ad campaigns across platforms (Google Ads, Meta Ads, etc.).
  • Analyze campaign performance and implement strategies for improvement.
  • Conduct A/B testing to optimize ad creatives and targeting.
  • Track KPIs and provide insights for budget allocation.
  • Stay updated on industry trends and platform updates.
  • Work closely with the content and design teams to align ads with brand messaging.
Qualifications & Skills:
  • Bachelor's degree in Marketing, Advertising, or a related field.
  • 2-4 years of experience in performance marketing.
  • Proficiency in Google Ads, Facebook Ads Manager, and analytics tools.
  • Strong analytical and problem-solving skills.
  • Experience with conversion rate optimization (CRO) and retargeting strategies.


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