MarTech Specialist

3 weeks ago

India Helium Full time

Job Opportunity: MarTech Specialist Location: Remote | Global Team Collaboration About Us At Helium, we believe in transforming data into powerful customer experiences. We work with some of the most forward-thinking brands, helping them unlock the full potential of their digital ecosystems. Our India-based MarTech team is expanding, and we’re looking for a MarTech Specialist who thrives at the intersection of technology, analytics, and marketing strategy. If you’re passionate about it and want to make a real impact on client decision-making, this role is for you. Role Overview As a MarTech Specialist, you will be responsible for managing and optimizing Adobe stack to deliver personalized journeys and actionable insights. You’ll work closely with global stakeholders / clients, collaborating with marketing, analytics, and engineering teams to design, execute, and optimize customer experiences. This role is a mix of client handling, technical expertise, and strategic decision-making. Key Responsibilities - Act as the primary client-facing MarTech expert for India operations, guiding strategy and execution - Manage, configure, and optimize Adobe Solutions: - Adobe Analytics, Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), Adobe Launch, Adobe Journey Optimizer (AJO), Adobe Target - Partner with cross-functional teams (Marketing, Data, IT) to ensure MarTech solutions align with business goals - Build and maintain tagging strategies, data layers, and implementation of best practices - Analyze customer data to generate actionable insights for campaign targeting, personalization, and engagement - Support and optimize A/B and multivariate testing strategies with Adobe Target - Troubleshoot and resolve technical and data issues in the MarTech stack - Stay updated on industry trends, Adobe product updates, and best practices - Provide training, documentation, and knowledge-sharing across internal teams Qualifications & Skills · Hands-on experience with Adobe Suite: Analytics, CJA, AEP, Launch, AJO, Target · Strong knowledge of digital marketing concepts, customer journeys, and personalization · Familiarity with JavaScript, web tagging, and data collection frameworks (a plus). · Strong analytical mindset with problem-solving skills · Excellent communication & client-handling abilities, able to simplify technical concepts · Relevant Adobe certifications (preferred) · Bachelor’s degree in marketing, Computer Science, Data Analytics, or related field Why Join Helium? · Working with industry-leading Adobe technology · Be part of a collaborative, innovative, and global team · Opportunity for career growth, leadership exposure, and professional certifications · Competitive salary + benefits package · Flexible remote-first working environment Interested? Apply now via LinkedIn Easy Apply or share your CV with us - Join us in shaping the future of customer experiences with data, creativity, and technology

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