Marketing operations specialist

3 weeks ago

India BrightEdge Full time

About Bright Edge Bright Edge is the world's leading enterprise SEO and content optimization platform, trusted by over 1,700 global brands including Microsoft, Adobe, and Netflix. Our AI-powered platform helps enterprises increase organic search traffic, improve content performance, and drive revenue growth through data-driven digital marketing strategies. Position Overview Role Overview We’re looking for a Marketing Operations Specialist – Integrations & Automation to own the integration of Salesforce Marketing Cloud (SFMC) with our global marketing systems and ensure smooth lead data handoffs to Sales . You’ll streamline automation, optimize data flow, and enhance marketing-sales alignment in a high-performance environment. What You’ll Do Integrate Salesforce Marketing Cloud (SFMC) with CRM and third-party martech platforms. Design and maintain API-based and native integrations for data synchronization. Manage lead lifecycle workflows – from capture to scoring, routing, and handoff. Collaborate with Sales Ops and Demand Gen to improve attribution and funnel visibility . Monitor, troubleshoot, and document automation and data flow processes. Drive martech evaluations and ensure seamless onboarding into the ecosystem. Deliver dashboards, insights, and campaign reports to stakeholders. What You’ll Bring 3–6 years’ experience in Marketing Operations / Marketing Automation / Martech Integrations . Proven hands-on experience with Salesforce Marketing Cloud (SFMC) – Journey Builder, Email Studio, Automation Studio, Data Extensions. Familiarity with Salesforce CRM, Hub Spot, or Marketo . Strong grasp of lead scoring, routing, and attribution models . Basic SQL or data management knowledge. Experience with integration tools (e.g., Mulesoft, Workato, Zapier, Segment, Snowflake) preferred. Strong collaboration and problem-solving mindset. Preferred Salesforce Marketing Cloud or CRM certification. Experience in B2 B Saa S / Enterprise Tech . Familiarity with data privacy and governance (GDPR, CCPA). Compensation Up to ₹30 LPA (Total CTC)⚠️ Candidates expecting compensation above ₹30 LPA need not apply. Why Bright Edge Be part of a global martech operations team driving enterprise-scale impact. Work with AI-powered SEO and marketing automation technologies . Shape the way data connects marketing and revenue in a Fortune 100 ecosystem. Mandatory Requirements

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