Marketing Operations Specialist
4 days ago
INDIA
FULL-TIME
We are seeking a detail-oriented and tech-savvy CRM & Marketing Operations Specialist to support our marketing team. This role is focused on CRM administration (HubSpot), data accuracy, reporting, and event logistics. The right candidate will be highly organized, process-driven, and motivated to ensure smooth execution of marketing operations.
Requirements
- 3+ years of experience in CRM management or marketing operations
- Hands-on experience with HubSpot CRM (or similar platforms like Salesforce/Marketo)
- Excellent organizational and multitasking skills
- Strong communication skills (written and verbal)
- Comfortable working independently and supporting a distributed global team
Responsibilities
RM Administration (HubSpot):
- Maintain accuracy and integrity of leads, contacts, and company data
- Run regular audits, clean and update records, and manage data segmentation
- Create and manage reports/dashboards to track campaign and funnel performance
Marketing Operations Support:
- Manage campaign audience lists and upload/update data as needed
- Support lead scoring, lead routing, and campaign tracking
- Ensure sales and marketing alignment on lead quality and follow-up
Event Logistics & Coordination:
- Support planning and execution of virtual and in-person marketing events
- Handle vendor coordination, shipping, registrations, and attendee communications
- Track event performance and maintain post-event reporting
Administrative Support:
- Maintain marketing calendars, documentation, and process checklist
- Assist with asset library management and marketing operations tasks
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