Field Marketing Executive

Job Title Field Marketing Executive Department Marketing Outreach Locations G B Nagar Ghaziabad Delhi Reporting To Marketing Manager Business Development Manager Company Name Prince Edutech Pvt Ltd Brand Name airGurukul Address Plot No 9 Knowledge Park-III Greater Noida G B Nagar U P - 201306 Role Overview The Field Marketing Executive will be responsible for executing all on-ground offline marketing activities to promote our courses brand generate quality leads and support the admissions sales teams Is role ka main focus hai market mein jaa kar brand ko visible banana enquiries laana Key Responsibilities1 On-Ground Promotion Branding Canopy stall kiosk setup and management in markets coaching hubs schools colleges coaching institutes and public places Pamphlet brochure leaflet distribution in targeted areas Wall posters banners flex standee placement as per branding plan Ensure brand visibility in nearby coaching zones bus stands metro stations market areas etc 2 School College Coaching Visit Regular visits to schools colleges coaching centres and tuition points to promote our courses Meet principals coordinators teachers and campus influencers to build relationships Conduct small seminars orientation sessions and counselling camps with team support 3 Lead Generation Data Collection Collect student parent data name class mobile number interest during field activities Maintain proper lead sheets Excel CRM and share daily with the marketing admission team Motivate students parents to visit the centre download the app attend demo classes join live classes 4 Event Activity Execution Support in planning and executing ground events - scholarship tests open seminars demo classes workshop days career guidance sessions etc Manage crowd registration desk feedback forms and branding at events Coordinate with vendors for flex standees sound system printing etc if required 5 Market Research Competitor Tracking Visit competitor institutes centres to understand their offers branding style and fee patterns Share field feedback about student demand popular exam categories and area potential 6 Daily Reporting Coordination Maintain a daily activity report DAR - places visited people contacted leads generated enquiries created Coordinate closely with the admission sales team to ensure follow-up on leads Attend regular review meetings and share ideas to improve outreach Key Performance Indicators KPIs Number of leads generated per day per week Number of school college coaching visits Canopy stall activities completed as per plan Conversion support - enquiries to admissions indirect contribution Proper and timely reporting documentation Eligibility Qualifications Minimum Graduation any stream Freshers can apply experience in field marketing sales promotions education sector will be an advantage Basic understanding of the local area market Skills Competencies Good communication skills - Hindi must basic English preferred Confident energetic and comfortable with field work 90 role on-ground Ability to talk confidently to students parents shopkeepers and school staff Basic smartphone handling - WhatsApp calling location simple Excel Google Sheets for reporting Target-oriented and willing to work in a performance-based environment Honest punctual and disciplined Work Schedule Full-time 6 days a week 1 weekly off - Day Field timings as per company schedule usually 9 00 AM - 6 00 PM Extra activities on Sundays special events may be required with compensatory benefit as per company policy Compensation Benefits Monthly Salary 25 000 - 35 000 based on experience interview Incentives Performance-based incentives on leads admissions targets achieved Conveyance field travel support as per company policy Growth Opportunities Opportunity to grow into Senior Field Executive Team Leader Business Development Executive Centre Manager based on performance Training on communication sales counselling and basic marketing tools How to Apply Interested candidates can apply through Indeed or share their CV at Email info airgurukul com WhatsApp 8744071200 Website airgurukul com Contact Person Harish Rajput Job Type Full-time Pay 25 000 00 - 30 000 00 per month Work Location In person