Director Marketing Acquisition

7 days ago

Gurgaon, Haryana, India Flutter Entertainment Full time

Director Marketing Acquisition Director - Marketing Acquisition About Junglee Games With over 140 million users Junglee Games is a leader in the online skill gaming space Founded in San Francisco in 2012 and part of the Flutter Entertainment Group we are revolutionizing how people play games Our notable games include Howzat Junglee Rummy and Junglee Poker Our team comprises over 900 talented individuals who have worked on internationally acclaimed AAA titles like Transformers and Star Wars The Old Republic and contributed to Hollywood hits such as Avatar Junglee s mission is to build entertainment for millions of people around the world and connect them through games Junglee Games is not just a gaming company but a blend of innovation data science cutting-edge tech and most importantly a values-driven culture that is creating the next set of conscious leaders Job Overview As our Director of Marketing Acquisition you will be responsible for developing executing and optimizing strategies to acquire new players across multiple channels You will collaborate with cross-functional teams to create innovative campaigns manage marketing budgets and utilize data to scale growth efforts effectively This role requires a strategic leader with deep expertise in performance marketing digital advertising and data analytics ideally within the gaming industry Job Location Gurgaon Key Responsibilities Develop and Execute Acquisition Strategies Design and implement marketing strategies that drive user acquisition through digital platforms e g Google Facebook programmatic influencers etc social media app stores and other performance marketing channels Growth Campaign Leadership Lead cross-functional campaigns from planning to execution coordinating with creative product and data science teams to ensure alignment with business objectives Budget Management Manage large marketing budgets to maximize ROI while optimizing cost per acquisition CPA lifetime value LTV and return on ad spend ROAS Data-Driven Insights Utilize data analytics to track and measure campaign performance make data-backed decisions and adjust strategies to meet evolving business goals A B Testing Optimization Implement A B testing optimize ad creatives landing pages and customer touchpoints to improve conversion rates and overall user experience Partnerships Affiliates Identify and nurture key marketing partnerships with affiliates influencers and platforms that align with the gaming audience Market Research Stay on top of industry trends competitor activities and consumer behavior to develop innovative growth tactics Team Leadership Lead mentor and build a high-performing marketing team fostering a culture of growth experimentation and accountability Qualifications Skills Required Bachelor s degree in Technology Marketing Business or a related field MBA preferred 8 years of experience in marketing acquisition with at least 3 years in a leadership role preferably in gaming or a high-growth tech environment Expertise in performance marketing across various channels including Google Ads Facebook Ads App Store Optimization ASO influencer marketing and more Proven track record in scaling user acquisition and optimizing marketing spend to drive growth Strong understanding of marketing analytics tools such as Google Analytics Mixpanel AppsFlyer Adjust etc Excellent project management skills and experience handling cross-functional initiatives Strong leadership and communication skills with the ability to influence at all levels Passion for gaming and a deep understanding of gaming communities and trends Be a part of Junglee Games to Value Customers Data - Prioritize customers use data-driven decisions master KPIs and leverage ideation and A B testing to drive impactful outcomes Inspire Extreme Ownership - We embrace ownership collaborate effectively and take pride in every detail to ensure every game becomes a smashing success Lead with Love - We reject micromanagement and fear fostering open dialogue mutual growth and a fearless yet responsible work ethic Embrace change - Change drives progress and our strength lies in adapting swiftly and recognizing when to evolve to stay ahead Play the Big Game - We think big challenge norms and innovate boldly driving impactful results through fresh ideas and inventive problem-solving Avail a comprehensive benefits package that includes paid gift coupons fitness plans gadget allowances fuel costs family healthcare and much more Know more about us Explore the world of Junglee Games through our website Get a glimpse of what Life at Junglee Games looks like on Here is a quick snippet of the Liked what you saw so far Flutter Entertainment

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