Director Of Sales And Marketing

Functions as the leader of the property s sales department for properties with bookings over 300 peak rooms and significant local catering revenue Manages the property s reactive and proactive sales efforts Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues Implements the brand s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term value-based customer relationships that enable achievement of the hotel s sales objectives Evaluates the property s participation in the various sales channels e g Area Sales Group Sales within the Sales Office electronic lead channels etc and develops strong working relationships to proactively position and market the property Manages the marketing budget to enable development of property specific campaigns promotions and collateral to drive revenue and meet property objectives Interfaces with regional marketing communications for regional and national promotions pull through Develops and implements property-wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand s target customer profile and property associates and provides a return on investment to the owner and Marriott International CANDIDATE PROFILEEducation and ExperienceRequired 2-year degree from an accredited university in Business Administration Marketing Hotel and Restaurant Management or related major 4 years experience in the sales and marketing or related professional area OR 4-year bachelor s degree in Business Administration Marketing Hotel and Restaurant Management or related major 2 years experience in the sales and marketing or related professional area Preferred 4 year college degree Demonstrated skills in supervising a team Lodging sales experience Hotel industry work experience demonstrating progressive career growth and a pattern of exceptional performance CORE WORK ACTIVITIESManaging Sales Activities Manages the development of a strategic account plan for the demand generators in the market Manages the property s reactive and proactive sales efforts Determines and develops marketing communication activities in conjunction with Regional Marketing Communications Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations Reviews the Strategic Alignment Review STAR report competitive shopping reports and uses other resources to maintain an awareness of the hotel s market position Researches competitor s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share Attends sales strategy meetings to provide input on weekly and overall sales strategy Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office Serves as the sales contact for the General Manager property leadership team Group Sales and Area Sales leaders Serves as the sales contact for customers serves as the customer advocate Serves as hotel authority on sales processes and sales contracts Serves as the property sales liaison with Area Sales Group Sales Revenue Management Event Management Regional Marketing Communications and other hotel departments as appropriate Participates in sales calls with members of the Sales and Marketing team to acquire new business and or close on business Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy Supports the General Manager by coordinating crisis communications Executes and supports Marriott s Customer Service Standards and hotel s Brand Standards Executes and supports the operational aspects of business booked e g generating proposal writing contract customer correspondence Participates in and practices daily service basics of the brand e g Marriott Hotels and Resorts MHR Spirit to Serve Daily Basics Renaissance Hotels and Resorts RHR Savvy Service Basics Courtyard SpringHill Suites Fairfield Inn Basics of the Day Residence Inn Daily Huddle or TownePlace Suites Morning Meeting Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and or other appropriate stakeholders Maintains successful performance by increasing revenues controlling expenses and providing a return on investment for the owner and Marriott International Implements the brand s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term value-based customer relationships that enable achievement of the hotel s sales objectives Interfaces with regional marketing communications for regional and national promotions pull through Performs other duties as assigned to meet business needs Building Successful Relationships Develops strong partnerships with local organizations to further increase brand product awareness Develops and manages internal key stakeholder relationships Develops strong community and public relations by maintaining property participation in local regional and national tradeshows and client events Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program event Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations while building a relationship and loyalty to Marriott Gains understanding of the hotel s primary target customer and service expectations serves the customer by understanding their business business issues and concerns to offer better business solution both prior to and during the program event Leadership Functions as the leader of the property s sales department for properties with bookings over 300 peak rooms and significant local catering revenue Develops sales goals and strategies and verifies alignment with the brand business strategy Executes the sales strategy in order to meet individual booking goals for both self and staff Coaches leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property s financial performance Verifies Sales team understands and is leveraging Marriott International MI demand engines to full potential Works with Human Resources Engineering and Loss Prevention to monitor compliance with local state and federal regulations and or union requirements Partners with Human Resources to attract develop and retain the right people in order to support the strategic priorities of the market Creates effective structures processes jobs and performance management systems are in place Sets goals and expectations for direct reports using the Leadership Performance Process LPP aligns performance and rewards addresses performance issues and holds staff accountable for successful results Forecasts talent needs and manages talent acquisition strategy with Human Resources HR to minimize lost time due to turnover Maintains an active list of the competition s best sales people and executes a recruitment and acquisition plan with HR Supports tools and training resources to educate sales associates on winning catering solutions Champions leadership development and workforce planning priorities by assessing selecting retaining and developing diverse high-caliber talent that can lead the organization today and strengthen the leadership bench for the future continues to upgrade the sales marketing talent works with HR to anticipate future talent needs based on business growth plans Identifies trains and mentors group sales associates utilizes all available on the job training tools for associates Transfers functional knowledge and develops group sales skills of other discipline managers Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues Evaluates the property s participation in the various sales channels e g Area Sales Group Sales within the Sales Office electronic lead channels etc and develops strong working relationships to proactively position and market the property Manages the marketing budget to enable development of property specific campaigns promotions and collateral to drive revenue and meet property objectives At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity We actively foster an environment where the unique backgrounds of our associates are valued and celebrated Our greatest strength lies in the rich blend of culture talent and experiences of our associates We are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law At Westin we are committed to empowering guests to regain control and enhance their well-being when they need it most while traveling ensuring they can be the best version of themselves To achieve the brand mission of becoming the preeminent wellness brand in hospitality we need passionate and engaged associates to bring the brand s unique programming to life We want our associates to embrace their own well-being practices both on and off property You are the ideal Westin candidate if you are passionate you are active and take pride in how you maintain your well-being you are optimistic you are adventurous Be where you can do your best work xe2x80x8b begin your purpose belong to an amazing globalxe2x80x8bteam and become the best version of you