Marketing Executive

Job Description About the Role We are expanding two rapidly growing D2C brands in India and are seeking aresults-driven Marketing Strategistwho can combine performance marketing, technical execution, and creative strategy to drive measurable growth. You will be working across: - Vertiva (925 silver jewelry brand) - https://vertiva.co/ - Ethnic Threadshttps://ethnict.com/ This is a hands-on role not a supervisory or advisory position. Key Responsibilities1. Performance Marketing (Meta-Focused) - Plan, execute, and optimize Meta ad campaigns withclear performance targets - Identify and test audiences, creatives, and funnels systematically - Monitor and improve CAC, ROAS, AOV, CTR, conversion rate, and MER - Implement and manage tracking: Meta Pixel, CAPI, GA4, UTMs 2. Creative Planning & Asset Production - Develop high-impact ad creatives, banners, and campaign visuals - Coordinate with designers/editors when required - Maintain brand consistency across campaigns and platforms - Create data-backed creative hypotheses and testing cycles 3. Content & Marketing Strategy - Research D2C trends and provide insights oncontent formats that convert - Propose marketing ideas fornew collections, seasonal launches, and evergreen SKUs - Support content planning across social, email, and paid channels - Recommend UGC creators and manage sourcing when needed 4. Shopify & Technical Execution - Strong working knowledge of Shopify, apps, and basic CRO - Improve PDPs, checkout flow, and customer journey performance - Handle integrations, tracking, and basic troubleshooting 5. Email & Retention Marketing - Set up and optimize automated flows (welcome, post-purchase, win-back, etc.) - Execute campaign calendars for launches and promotions - Improve repeat purchase rate and customer lifetime value 6. Growth Roadmapping & Analytics - Build quarterly growth plans with realistic KPIs - Analyze performance and present actionable insights - Identify when to activate SEO, influencer marketing, and new channels - Ensure decisions are driven by data not assumptions Required Experience & Skills - 25 yearsin D2C marketing or performance growth (India market essential) - Demonstrated success scaling revenue not just managing ads - Strong understanding of unit economics (CAC, LTV, contribution margin) - Hands-on experience with Meta Ads Manager - Knowledge of SEO fundamentals and execution timing - Proficiency in Shopify, tracking setup, and analytics tools - Ability to create or direct production ofad creatives and banners - Excellent research and strategic planning capabilities - Strong communication and documentation skills Preferred Qualifications - Experience in fashion or jewelry categories - Familiarity with Klaviyo or similar email platforms - Basic video editing or creative software skills (Canva, Adobe, etc.) - Experience sourcing UGC creators and influencer coordination - Understanding of Myntra ads (not mandatory) Performance Metrics You will be evaluated based on: - Month-on-month revenue growth - Reduction in CAC and improvement in ROAS/MER - Increase in conversion rate and AOV - Email revenue contribution and repeat purchase rate - Successful testing and scaling of creatives Role Details - Full-time position - Remote (India) - Preferred location: Jaipur - Immediate or early joiners preferred How to Apply Please share: - Your updated resume - Your previous work/ case studies with measurable results - Your current location and notice period Email your application to[Confidential Information]with the subject line: Application Marketing Executive & Strategist Only shortlisted candidates will be contacted.