
Email Design Professional
3 weeks ago
Key Responsibilities
- Design and build HTML email templates for campaigns, newsletters, product launches, and automated flows
- Collaborate with marketers and copywriters to turn concepts and messaging into compelling visuals
- Ensure emails are mobile-responsive, visually consistent, and aligned with brand guidelines
- Optimize email layouts for readability, deliverability, and conversion
- Conduct QA across devices, email clients (Gmail, Outlook, Apple Mail, etc.), and screen sizes
- Work with marketing automation platforms (e.g., Klaviyo, Mailchimp, Salesforce Marketing Cloud, HubSpot) to implement and schedule campaigns
- Support A/B testing of subject lines, design variations, CTAs, and more
- Stay current on email design best practices, trends, and compliance standards (e.g., CAN-SPAM, GDPR)
- Maintain a library of reusable templates, modules, and components
- Collaborate with data/analytics teams to interpret performance and improve design effectiveness
Requirements
- 25 years of experience in email design and HTML email development
- Proficiency in design tools (e.g., Figma, Adobe XD, Photoshop, Illustrator)
- Strong knowledge of HTML/CSS for email (including inline styles and email client quirks)
- Familiarity with responsive and mobile-first email frameworks (e.g., MJML, Foundation for Emails)
- Attention to detail and excellent QA/testing habits
- Understanding of email marketing principles, campaign structure, and segmentation
- Ability to work cross-functionally and manage multiple deadlines
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