Marketing Manager

4 weeks ago

Kannur, Kerala, India Hair O Craft Full time

Job description The Marketing Manager will be responsible for developing and implementing effective marketing strategies to drive brand awareness customer engagement and business growth This position will work closely with cross-functional teams including sales product development and creative to ensure marketing campaigns are aligned with overall business objectives Key Responsibilities Strategy Development Develop and execute comprehensive marketing strategies to achieve business goals Analyze market trends customer insights and competitor activities to adjust marketing strategies Set clear marketing objectives track performance and report on ROI Campaign Management Plan coordinate and manage marketing campaigns across various channels including digital social media email SEO PPC print events and direct marketing Oversee content creation including writing graphic design and multimedia Monitor and adjust campaigns for optimal performance Brand Management Ensure brand consistency across all marketing channels Develop and manage the brand s messaging tone and positioning Collaborate with design teams to create compelling visuals that represent the brand Market Research Analysis Conduct market research to understand consumer behavior preferences and emerging trends Analyze data from campaigns to refine strategies and improve future initiatives Generate reports on marketing performance and provide recommendations for improvement Team Collaboration Lead a team of marketing professionals providing direction mentorship and performance feedback Collaborate with internal teams sales product and design to align marketing strategies with business needs Manage relationships with external vendors agencies and partners Budget Management Develop and manage the marketing budget ensuring cost-effective allocation of resources Track expenses and ensure that campaigns are executed within budget Event Planning Plan and oversee marketing events such as conferences trade shows webinars and promotional activities Coordinate logistics promotions and partnerships for events Skills Qualifications Bachelor s Degree in Marketing Business or a related field 5 years of experience in marketing with a proven track record of successful campaigns Strong understanding of digital marketing social media email marketing SEO PPC Excellent communication and presentation skills Strong analytical skills and ability to work with data to assess campaign performance Leadership experience and team management skills Proficiency in marketing software e g Google Analytics CRM tools email marketing platforms Creative mindset with attention to detail Preferred Qualifications Experience in a specific industry 5-10 years experience Advanced degree Master s MBA etc is a plus Job Types Full-time Permanent Pay From 30 000 00 per month Work Location In person Benefits Health insurance Provident Fund Schedule Day shift Morning shift Supplemental Pay Commission pay Performance bonus Yearly bonus Work Location In person Contact no-9072229941 Job Types Full-time Permanent Pay 30 000 00 - 35 000 00 per month Benefits Health insurance Provident Fund Schedule Day shift Morning shift Supplemental Pay Performance bonus Yearly bonus Work Location In person

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