Head of Brand
2 days ago
About Cult Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology. Cult.fit is looking for a dynamic and seasoned Head of Brand to lead brand strategy across our Fitness and Product verticals. This is a senior leadership role responsible for shaping how millions experience and engage with the Cult.fit brand — both online and offline. The role leads a 15+ member team spanning Social Media, Community & Events, Brand and PR and works cross-functionally with stakeholders across Product, Growth, Design, and Business. This is a high-ownership role for someone with a deep understanding of brand building, a strong affinity for fitness and wellness, and the ability to influence through both strategic thinking and creative execution. Key Responsibilities - Brand Vision & Architecture: Define and evolve Cult.fit’s brand strategy, positioning, and playbooks across offerings. - Campaign Leadership: Drive 360° brand campaigns — across digital, ATL, on-ground, and owned channels. - Earned Media Strategy: Lead the org’s efforts across social media, PR, influencers, and community events. - Team & Agency Management: Mentor a large internal brand team and manage creative, media, and PR agency partners. - Playbook Creation: Build brand systems, toolkits, and scalable execution models for new offerings and city-level activations. - Stakeholder Management: Work closely with business, product, and growth leaders to integrate brand priorities into company strategy. - Brand Health Tracking: Define, measure, and report on KPIs such as awareness, preference, sentiment, and NPS. What we’re looking for? - 13+ years of experience in brand marketing or strategy roles. - Prior experience leading brands with both online and offline presence is essential. - Strong track record in consumer lifestyle categories such as D2C, fitness, wellness, FMCG, hospitality, or consumer tech. - Experience managing large brand/creative teams and cross-functional leadership. - Excellent storytelling, positioning, and execution capabilities. - A strong personal interest in fitness, health, or wellness is non-negotiable.
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Brand Street
2 days ago
Bengaluru, India Brand Street Integrated Consultancy Network Full timeCreative Head Location: BangaloreExperience: 812 YearsAbout Us:We are a fast-growing digital-first marketing agency blending the strategic rigor of network agencies with the agility and innovation of startups. Our belief is simple a small, highly talented team can drive outsized business impact.We partner with leading consumer, lifestyle, FMCG, and tech...
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Brand Street
1 week ago
Bengaluru, India Brand Street Integrated Consultancy Network Full timeJob Title: Business Head South (BTL) -AGENCY EXPERIENCE Bangalore/Chennai/Hyderabad (South India)Company: Brand Street IntegratedAbout Us:Brand Street Integrated is one of Indias leading BTL & experiential marketing agencies, delivering impactful brand activations, trade marketing, retail solutions, and consumer engagement campaigns for some of the biggest...
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Brand Associate
2 weeks ago
Bengaluru, Karnataka, India Head Infotech Full timeJob Description: - Assist in the development and implementation of brand marketing plans and campaigns to achieve brand objectives - Conduct market research and analyze consumer insights to identify trends and opportunities for brand growth - Collaborate with cross-functional teams including agency partners, media team, creative team, and social and...
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Head of Brand
2 days ago
Bengaluru, India Curefit Full timeAbout CultCurefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from...
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Head of Brand
2 days ago
Bengaluru, India Curefit Full timeAbout CultCurefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from...
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Head of Brand
3 days ago
Bengaluru, India Curefit Full timeAbout CultCurefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from...
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Head of Brand
3 days ago
Bengaluru, India Curefit Full timeAbout CultCurefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from...
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Head Of Brand
3 days ago
Bengaluru, India Curefit Full timeAbout CultCurefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from...
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Head of Brand
2 days ago
Bengaluru, India Curefit Full timeAbout CultCurefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from...
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Head of Brand
2 days ago
Bengaluru, India Curefit Full timeAbout Cult Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from...
