Performance Marketing Professional

3 weeks ago


Navi Mumbai, Maharashtra, India Dc Consultants Full time
Job Description

We are seeking a Performance Marketing Professional to own end-to-end lead generation across various performance marketing channels. You'll be responsible for creating and optimizing ad creatives, managing campaigns, and analyzing key metrics to maximize ROI. This role requires 2-5 years of experience in performance marketing, PPC, and SEO, along with hands-on experience with Meta Ads and Google Ads.

Roles & Responsibilities:

- Lead Generation & Campaign Management: Own end-to-end lead generation across performance marketing channels such as Meta, Google, and YouTube. Set up and manage ad campaigns, including budget allocation and A/B testing.
- Creative Optimization: Create and optimize ad creatives, copy, and landing pages to maximize ROI (Return on Investment).
- Data Analysis & Reporting: Track, analyze, and report key metrics, using data insights to improve performance.
- SEO & Organic Growth: Improve SEO (Search Engine Optimization) strategy, including on-page and off-page optimizations, and content planning for organic growth.
- Cross-Functional Collaboration: Work closely with design, content, and product teams to enhance conversion rates.

Skills Required

- 2-5 years of experience in performance marketing, PPC (Pay-Per-Click), and SEO.
- Strong hands-on experience with Meta Ads and Google Ads, and a solid understanding of keyword strategy.
- Proven track record of running high-ROI campaigns and lead-generation funnels.
- Strong analytical skills with expertise in Google Analytics, GA4, and various reporting tools.
- Ability to write compelling ad copy and collaborate effectively with creatives.
- A passion for music or education is a plus.

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