Digital Marketing Executive

3 weeks ago

Mumbai, Maharashtra, India eProtect 360 Full time
Job Description

Job Title: Digital Marketing Executive

Company: ePROTECT 360 Solutions Pvt. Ltd.

Experience: 3-4 Years

Location: Mumbai onsite

Job Description:

We are seeking a skilled and motivated Digital Marketing Executive to join our team at

ePROTECT 360 Solutions Pvt. Ltd. The ideal candidate will be responsible for

strategizing, executing, and analysing digital marketing campaigns across LinkedIn,

Facebook, and X platforms to enhance brand visibility, engagement, and lead generation.

Key Responsibilities:

Content Planning & Strategy: Develop and implement content calendars

aligned with marketing goals, focusing on relevant topics that resonate with our

target audience.

Content Creation & Design: Create engaging, informative, and technical

content including articles, posts, graphics, and videos. Collaborate with designers

for visual content creation to ensure brand consistency and high engagement.

Social Media Management: Regularly post content on LinkedIn, Facebook, and

X according to the defined schedule. Maintain a consistent brand voice and

optimize posting times for maximum reach.

Data Analysis & Reporting: Monitor and analyze campaign performance using

platform analytics and other tools. Generate reports to measure KPIs such as

engagement rate, reach, impressions, and conversions.

Strategy Planning & Execution: Use data-driven insights to refine content

strategies, optimize campaigns, and plan future activities to achieve targeted

objectives.

Engagement & Community Management: Respond to comments, messages,

and inquiries promptly. Foster community engagement and handle interactions

professionally.

Stay Updated: Keep abreast of latest social media trends, platform updates, and

best practices to continuously improve content and campaign effectiveness.

Required Skills & Qualifications:

3-4 years of hands-on experience in digital marketing, specifically on LinkedIn,

Facebook, and X.

Strong understanding of social media algorithms, content strategies, and digital

advertising.

Proficiency in content creation tools (Canva, Adobe Creative Suite, etc.) and

analytics platforms.

Excellent writing, editing, and communication skills.

Ability to analyze data and derive actionable insights.

Creative thinker with the ability to plan and execute innovative campaigns.

Bachelors degree in Marketing, Communication, or related field.

Preferred Qualifications:

Knowledge of SEO and SEM.

Experience with social media management tools (Hootsuite, Buffer, etc.).

Basic graphic designing skills.

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