Area Incharge

9 hours ago

Rishra West Bengal, India Aditya Birla Group Full time

Job Purpose Linen Club is the leading linen brand in India It is currently retailed through around 240 Exclusive Linen Cub outlets as well as through multi-brand outlets This role holder is responsible for retail marketing of Linen Club Exclusive outlets to drive foot traffic of new customers as well as repeat customers through retail activations localized store mapping initiatives and a loyalty program aiming to deliver targeted sales growth Job Context Major Challenges Linen Club has been expanding its retail network and currently runs around 240 Exclusive outlets The key challenges in the business are- Most of the stores are Franchisee owned operated Therefore ensuring a seamless consumer experience requires well defined KPIs and very close working with franchisees Linen is still a niche category So getting new customers into the store is the biggest task and challenge for the role holder Key Result Areas Accountability Supporting Actions Retail Marketing Manager Retail Business delivery Net sales targets LTL growth Val Vol Loyalty Program Management of the Loyalty program to ensure all KPIs are met and improved Loyalty Program Management- Handling the CRM agency - Capillary Formulation and execution of Campaigns- Storewide Offer and Tactical campaigns Integration of multimedia like whatsapp RCS SMSl for better reach to loyalty base Usage of AI in loyalty to increase customer reach and ensuring higher repeat customer walk-ins Data analytics reporting and action basis analysis EBO Marketing support Planning and execution of store wise execution of Seasonal Campaigns Summer Offers Linen Utsav Pujo Diwali Onam Pongal - as per budget and withing timelines Hyperlocal targeted activations - BTL Support to the EBOs In-Store Radio Music selection promos monitoring Store locator management in Linen Club website Vendor management - Vendor registration PO and bill submissions Managing the Linen Club gift card program New Store Opening Activations Planning executing new store launches Budgeting Media planning buying BTL activities and execution Launch Activation Event and PR for COCO COFO stores Analytics Monthly RSM dashboard and discussion Monthly review with stakeholders Key Franchisee quarterly discussions

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