Digital Marketing Executive

2 weeks ago

Noida, Uttar Pradesh, India QX Global Group Full time
Job Description

Job Purpose:

The initial focus for this role will be on developing, executing, and optimizing marketing automation campaigns to improve candidate engagement and response rates. This includes email, SMS, WhatsApp, and chatbot workflows to ensure efficient, multi-channel communication.

Over time, the role will evolve to include broader digital marketing responsibilities.

Key Accountabilities

- Digital Marketing and Automation
- Content and Campaign Execution
- Lead Generation & Engagement
- Data & Performance Analysis
- Stakeholder Collaboration

Skills

- Strong understanding of digital marketing automation, including email, SMS, WhatsApp, and chatbot workflows.
- Experience using HTML email editors and drag-and-drop email builders to create visually engaging campaigns.
- Copywriting skills with the ability to craft engaging and effective messages.
- Analytical mindset with the ability to interpret marketing data and optimize campaigns.
- Experience using marketing automation platforms.
- Ability to manage multiple projects simultaneously and work efficiently in a fast-paced environment.
- Strong stakeholder management skills, with the ability to collaborate across teams and liaise with external tech vendors.
- Adaptability and problem-solving mindset, with a proactive approach to challenges.
- Basic knowledge of Google Analytics, CRM systems (Vincere preferred), and paid advertising is desirable.

Key Accountabilities (that include but not limited to):

- Effective execution of automated marketing campaigns that improve candidate engagement.
- Continuous optimization of omnichannel communications, ensuring the right messaging reaches the right audience at the right time.
- Achievement of lead generation and response rate KPIs, contributing to an active pipeline of engaged candidates.

Knowledge and Experience:

- Experience in digital marketing, automation, or CRM-driven marketing campaigns.
- Strong understanding of multi-channel communication strategies in a recruitment or high-volume marketing environment.
- Experience in performance tracking and analytics, with a results-driven approach to digital marketing.

Location - Noida, Sec-62 (On site)

Timing - UK Shifts

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