Marketing Specialist

3 days ago


Noida, Uttar Pradesh, India Elcom Digital Full time
Job Description

Key Responsibilities:

- Develop and execute strategic marketing plans for brand awareness, lead generation, and retention.
- Analyze industry trends and audience insights to identify growth opportunities.
- Plan, execute, and optimize multi-channel marketing campaigns across digital, print, social, email, and events.
- Ensure brand consistency across all creative materials and marketing channels.
- Manage SEO, SEM, paid media, and email marketing to drive traffic and conversions.
- Track and analyze campaign performance using KPIs and analytics tools.
- Maintain a strong brand identity and ensure consistency across all marketing touchpoints.
- Build and nurture relationships with media, influencers, and partners for PR opportunities.
- Conduct market research to track trends, consumer behavior, and competitor activities.
- Use data-driven insights to refine marketing strategies and messaging.
- Lead and mentor a high-performing marketing team to drive creativity and results.
- Collaborate with sales, product, and customer service teams for strategic alignment.

Qualifications:

- Experience: 3-5 years in marketing, preferably in a managerial role, with expertise in digital marketing and campaign execution.
- Skills: Leadership, communication, proficiency in marketing tools (Google Analytics, SEMrush, HubSpot), SEO, paid media, email marketing, social media marketing, and market research.

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