Social Media Manager

Grow Your Staff is looking for a Social Media Manager for a UK-based international humanitarian charity NGO. This is a full-time remote position. The role will have excellent growth opportunities. You will be directly working with the team based in the UK. Experience: 3-6 years CTC: INR 5-10 LPA Location: Remote Time: 1 PM - 10 PM IST (Monday - Friday) Responsibilities: Strategic Leadership & Planning - Develop and execute a comprehensive, forward-looking social media strategy aligned with the organisation’s mission, fundraising, and communication goals - Set clear growth KPIs and performance metrics for engagement, reach, conversion, and retention - Act as a strategic advisor on digital communications, identifying new opportunities, platforms, and trends - Oversee the annual content calendar, ensuring alignment across marketing, fundraising, and communication teams Content & Brand Ownership - Manage content calendars across all social media channels (Instagram, Facebook, , YouTube, TikTok, X/Twitter) - Collaborate with video, photo, and design teams to produce engaging, high-quality multimedia content - Maintain a consistent brand narrative that reflects dignity, hope, and community through authentic storytelling - -Experiment with new formats such as short-form videos, storytelling series, and live events to expand audience reach - Write and edit impactful, emotion-driven copy that highlights stories, inspires action, and strengthens brand identity Community Growth & Engagement - Build and nurture an active, mission-driven online community aligned with the organisation’s values - Develop ambassador or advocate programs to expand organic reach and partnerships - Lead community management — ensuring timely, compassionate, and professional engagement with followers - Monitor conversations, respond to comments and messages, and maintain consistent tone and authenticity - Identify opportunities for collaborations, influencer partnerships, and cross-promotional initiatives Analytics, Insights & Reporting - Track and analyse performance using analytics tools such as Google Analytics, Meta Insights, and Hootsuite Social - Translate insights into actionable strategies to improve content quality, audience targeting, and engagement - Provide monthly and quarterly reports for leadership, highlighting key trends, progress, and recommendations - Conduct A/B testing to refine social content and optimise engagement Collaboration & Leadership - Work closely with the fundraising, communications, and marketing teams to integrate social media into broader campaigns - Mentor and guide creative teams to ensure cohesive storytelling and brand voice - Manage the social media budget and oversee paid social campaigns when required Innovation & Representation - Stay ahead of emerging trends, platform developments, and best practices in digital engagement within the humanitarian space - Represent the organisation in digital collaborations or events, positioning it as a leader in humanitarian storytelling Qualifications: - Bachelor’s degree in Marketing, Communications, Journalism, or a related field - Proven (3+) years of experience managing social media strategy and execution, preferably in a non-profit or purpose-driven organisation - Proven experience developing and executing data-driven, multi-platform campaigns that grow engagement and brand awareness - Strong understanding of content strategy, storytelling, and digital engagement trends - Excellent writing and communication skills with the ability to craft emotionally engaging stories - Experience leading or collaborating with creative teams (video, photography, design) - Strong understanding of analytics, paid promotions, and organic growth strategies - Excellent understanding of visual storytelling, digital branding, and audience psychology - Proficiency in analytics tools (Meta Business Suite, Google Analytics, Hootsuite, or similar) - Excellent communication, copywriting, and editorial skills - Passion for humanitarian values and ethical, human-centred communication Preferred: - Experience managing paid social advertising and digital campaigns - Familiarity with CRM or fundraising tools (e.g., Mailchimp, Canva, or Meta Business Suite/Ads Manager) - Experience with tools such as Hootsuite, Canva, or Adobe Creative Suite - Track record of leading or mentoring digital teams - Experience in communications or reputation management on social platforms