Assistant Manager- Marcom

5 days ago

Kolkata, India Aludecor Lamination Full time

Job Description We are seeking a dynamic, creative, and detail-oriented Marketing Communication (Marcom) professional to support and strengthen our brand positioning through both online and offline channels. The role requires a strong command over creative development, content writing, campaign execution, and agency coordination. Key Responsibilities - Ideate and coordinate the creation of collaterals brochures, catalogues, ATL/BTL material, social media creatives, etc. - Develop and write compelling content including blogs, press releases, editorials, video scripts, catalogues, Ad & post copies and more. - Manage photoshoots, video shoots, and brand visual storytelling in collaboration with creative teams. - Work closely with internal teams and external creative, digital, and media agencies for campaign execution. - Ensure all communication adheres to the brand voice, guidelines, and strategic positioning. - Handle marketing budgets, including cost estimation, negotiation, and vendor management. - Support in conducting market surveys, feedback assessments, and industry research. - Assist in BTL activations, exhibitions, and brand events when required. Education - English medium or Convent Graduate background is essential. - MBA in Marketing / PG Diploma in Mass Communication, Advertising, or related field. Experience - Asst. Manager: Minimum 5 years in Marcom or branding roles, preferably in creative agencies or reputed B2B/B2C organizations. Key Skills - Deep understanding of branding, storytelling, and integrated marketing communication. - Excellent written and verbal communication skills. - Creative mindset with the ability to translate business goals into compelling communication. - Proficiency in content creation tools like Canva; familiarity with AI-based content/design tools is a plus. - Hands-on experience with agency coordination, budgeting, and vendor management. - Basic knowledge of design/editing tools (Photoshop, Illustrator, Premiere Pro) is an added advantage. - Strong team collaboration, project ownership, and time management skills. - Ability to work in a fast-paced, cross-functional environment with attention to detail. internal for TA Team- Key Search Areas (for hiring focus) - Professionals from advertising/digital/creative agencies. - Candidates from building material, real estate, lifestyle, FMCG or design-driven B2B brands. - Strong exposure to content writing, campaign execution, and brand marketing. - Candidates with prior experience in product launches, events, trade shows, or BTL activities. - Hands-on professionals with visual communication sense and campaign management experience.

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