Product Manager/Product Specialist

2 weeks ago

Surat, Gujarat, India Aswani Industries Full time
Job Description

Product Strategy & Development:

- Define product roadmap and vision for walling products (e.g., AAC blocks, wall panels, drywall systems, plaster, or other masonry solutions).
- Collaborate with R&D and manufacturing for new product development and improvements.
- Conduct competitor benchmarking and gap analysis.

Market Intelligence & Customer Insights:

- Analyze regional market trends, customer needs, and emerging technologies.
- Visit job sites, channel partners, architects, and contractors for firsthand insights.
- Provide market feedback to guide innovation and product positioning.

Go-to-Market & Launch Planning:

- Develop product launch plans and manage rollouts in coordination with marketing and sales.
- Create product collaterals, datasheets, demos, and technical documentation.
- Conduct internal product training for sales and distribution partners.

Sales Enablement & Support:

- Act as a product expert and key point of contact for the sales team in Surat and surrounding markets.
- Support with pricing strategies, technical presentations, and customer-specific solutions.
- Monitor sales performance and develop strategies to drive product adoption.

Channel & Stakeholder Engagement:

- Work closely with channel partners, influencers, and project stakeholders to drive product visibility.
- Support marketing campaigns, seminars, and awareness activities in Surat region.

Performance Tracking & Reporting:

- Monitor KPIs including volume growth, market share, pricing, and profitability.
- Provide regular product performance updates to leadership.

Key Requirements:

Education:

B.E./B.Tech (Civil/Mechanical/Chemical) + MBA in Marketing or Product Management (preferred)

Experience:

- 5 8 years in product management or technical marketing in walling materials, construction chemicals, or building solutions

Skills:

- Strong technical and commercial understanding of walling solutions
- Good communication, stakeholder management, and analytical skills
- Familiarity with project sales and construction practices
- Proficient in Excel, PowerPoint, and product lifecycle tools

Key Performance Indicators (KPIs):

- Product revenue and volume growth
- Successful product launches and project specifications
- Sales team engagement and training effectiveness
- Market penetration and customer satisfaction
- Competitor differentiation and innovation index

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