Senior Marketing Manager – E-commerce

4 weeks ago

Hyderabad, India Flychem Full time

We are seeking an experienced and growth-focused Senior Marketing Manager to lead our D2C and e-commerce marketing initiatives. The ideal candidate has deep expertise in FMCG and Beauty/Personal Care, combined with proven success in social media marketing, influencer collaborations, funnel-based advertising, content strategy, and marketplace management. This role requires a hands-on marketer who can own the full customer journey from awareness to retention while driving measurable growth across all digital touchpoints. Key Responsibilities - Develop and execute a high-impact D2C marketing strategy across all digital channels. - Plan and manage annual/quarterly budgets, forecasts, and performance targets. - Collaborate cross-functionally with product, sales, design, and operations teams. - Lead content strategy across Instagram, Facebook, YouTube, and emerging social platforms. - Oversee content creation, storytelling, and brand positioning tailored to FMCG/beauty audiences. - Build and manage influencer marketing campaigns, from outreach to negotiation and performance tracking. - Track ROI and optimize influencer partnerships based on data. - Plan, execute, and optimize performance ads across Meta, Google, YouTube, and other ad platforms. - Implement full-funnel ad strategies—awareness, consideration, retargeting—to improve CAC and LTV. - Oversee marketplace advertising (sponsored ads, display ads) to boost visibility and sales. - Analyze marketplace performance dashboards and optimize campaigns accordingly. - Build automated customer journeys and segmentation strategies to increase repeat purchases. - Monitor LTV, churn, and repeat rate to guide long-term retention strategy. - Use analytics tools (GA4, Shopify, marketplace dashboards, CRM tools) to guide strategy. Qualifications & Requirements - 5+ years of experience in E-commerce/D2C marketing. - Experience in FMCG and Beauty/Personal Care industries is highly preferred. - Proven expertise in Social media marketing, Influencer marketing, Funnel-based performance ads, Content & media management, Marketplace management (listings, ads, catalog) - Strong analytical skills and comfort with data-driven decision making. - Hands-on experience with Shopify or other e-commerce platforms. - Excellent communication, project management, and leadership skills. - Experience working with creative agencies, influencer platforms, or affiliate networks.

  • Senior Marketing Manager – E-commerce

    4 weeks ago

    Hyderabad, India Flychem Full time

    We are seeking an experienced and growth-focused Senior Marketing Manager to lead our D2C and e-commerce marketing initiatives. The ideal candidate has deep expertise in FMCG and Beauty/Personal Care , combined with proven success in social media marketing, influencer collaborations, funnel-based advertising, content strategy, and marketplace management....

  • Senior Marketing Manager – E-commerce

    4 weeks ago

    Hyderabad, India Flychem Full time

    We are seeking an experienced and growth-focused Senior Marketing Manager to lead our D2C and e-commerce marketing initiatives. The ideal candidate has deep expertise in FMCG and Beauty/Personal Care, combined with proven success in social media marketing, influencer collaborations, funnel-based advertising, content strategy, and marketplace management. This...

  • Senior Marketing Manager – E-commerce

    4 weeks ago

    hyderabad, India Flychem Full time

    We are seeking an experienced and growth-focused Senior Marketing Manager to lead our D2C and e-commerce marketing initiatives. The ideal candidate has deep expertise in FMCG and Beauty/Personal Care , combined with proven success in social media marketing, influencer collaborations, funnel-based advertising, content strategy, and marketplace management....

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