Digital Marketing Executive

Your mission Key Responsibilities Multi-Channel Campaign Management Focuses on defining and maintaining the Ideal Customer Profile for marketing campaigns Works closely with sales product and marketing teams to ensure continual ICP alignment Develop and implement digital marketing strategies across all platforms LinkedIn as priority to increase brand awareness engagement and lead generation Plan launch and optimise Ads and sponsored campaigns with a focus on achieving measurable B2B outcomes Maintain a comprehensive content calendar to ensure posts are timely relevant and consistent Work closely with marketing product and sales to deliver cohesive high-impact campaigns Monitor analyse and report on performance metrics using insights to refine strategies and demonstrate return on investment Paid Advertising Re-Engagement Plan launch and optimise paid campaigns across all platforms LinkedIn as priority focusing on brand awareness re-engagement and lead nurturing for B2B audiences Allocate and monitor budgets across all platforms to ensure maximum return on investment Analyse campaign performance data and adjust tactics to achieve improved results Content Creation Optimisation Create and implement engaging brand-aligned copy and multimedia content for web digital and social company pages and leadership profiles Collaborate with the Graphic Designer to conceptualise create curate and schedule impactful content for web digital and social channels - including company pages leadership profiles on all platforms - tailored to B2B audiences Plan and manage content calendars to ensure timely delivery and alignment with broader campaign objectives Conceptualise shoot and edit short-form video content such as reels for social platforms Partner with the Graphic Designer to incorporate branded visuals into video content Utilise AI tools for content ideation video editing captions and the creation of trend-based content while maintaining editorial control Social Media Community Engagement Manage and expand the company s presence on all social platforms LinkedIn as priority Engage with audiences respond to comments and foster brand loyalty Execute both paid and organic campaigns monitor social media trends and adjust strategies as needed Website Conversion Optimisation Collaborate with the Marketing team to improve and plan website content design and functionality Implement A B testing and other techniques to enhance user experience and boost conversion rates Your profile Requirements Based in India remote role Bachelor s degree in Marketing Communications or a related field or equivalent experience Excellent English written editing and verbal communication skills Proven experience managing LinkedIn company pages campaigns and Ads for B2B brands or organisations with measurable results Demonstrated success in planning and running Google and Meta Ads for B2B re-engagement and lead generation Proficiency in digital marketing tools LinkedIn Campaign Manager Google Ads Facebook Business Manager HubSpot Canva Adobe Suite etc Familiarity with social media management tools Familiarity with content management tools Understanding of analytics and ability to interpret data to guide strategy Creativity adaptability and a proactive approach to problem-solving Ability to work independently and manage multiple tasks effectively Strong personal or professional LinkedIn presence is a plus Desirable Skills Portfolio demonstrating successful B2B multi-channel content and campaigns In-depth understanding of LinkedIn as a content and marketing platform including algorithm trends and optimisation strategies Knowledge of paid social advertising and campaign optimisation Basic graphic design or video editing skills Canva Premier pro CapCut Why us Orixcom is looking for a proactive Digital Marketing Executive to strengthen our digital presence enhance B2B engagement and drive the generation of high-quality leads with a particular emphasis on B2B platforms like LinkedIn This position requires a blend of strategic thinking and hands-on content creation The primary focus will be effectively targeting and retargeting our Ideal Customer Profile ICP across all platforms launching and managing paid campaigns as well as planning and executing digital Ads to support re-engagement and lead nurturing efforts The successful candidate will develop and implement digital strategies create compelling content including video and expand our professional community in alignment with our brand values and business objectives About us Business Connectivity Simplified Managing evolving network connectivity demands is increasingly complex for businesses Simplify your network connectivity with flexible and integrated solutions