Manager - Revenue Growth Management

2 weeks ago

Hyderabad, Telangana, India PepsiCo Full time
Job Description

Overview

NRM strategy Playbook - Associate plays a pivotal role in our organization, with a primary focus on brand ladder and price pack architecture analysis, Mix Management and Promo Strategy. This role encompasses a range of responsibilities related to optimizing our product and pricing strategies to maximize brand equity, profitability, and consumer engagement.
Key responsibilities of the Brand Ladder / Price Pack Architecture (PPA) Playbook - Associate include:
. Conducting in-depth market research and data analysis to identify and evaluate brand positioning / price pack architecture opportunities
. Analyzing consumer behavior and preferences to gain insights into how our brand ladder / pricing strategies impact purchasing decisions
. Developing and refining brand ladder and PPA models and methodologies to streamline decision-making / enhance operational efficiency
. Collaborating with cross-functional teams to ensure that our brand and pricing strategies align with overarching business objectives and regulatory requirements
. Utilizing data-driven insights to enhance the overall consumer experience and perception of our brands and pricing structures
. Contributing to the long-term brand and pricing strategy of the organization, actively participating in the creation of innovative approaches to optimize brand equity and profitability
The Brand Ladder / Price Pack Architecture (PPA) Playbook - Associate leverages advanced analytical skills and tools to shape our brand and pricing strategies, ensuring they are aligned with our strategic goals, compliance standards, and customer satisfaction objectives

Responsibilities

. Perform advanced analytics using Tableau/Power BI and develop predictive models, regression modeling, price elasticity analysis, and promotion optimization to extract actionable insights from data
. Collaborate on sector NRM strategic projects, such as promotions optimization, terms priorities, competitor benchmarking, and Price Pack Architecture (PPA) initiatives, to drive revenue realization
. Conduct statistical and trend analysis to identify market opportunities, highlight sector strengths, and provide recommended corrective actions to enhance performance
. Monitor existing KPI metrics, develop new relevant metrics, and identify correlations and root causes to support data-driven decision-making
. Design and build visualization dashboards to accelerate information-to-action at scale, enabling easy access to critical insights for various stakeholders
. Develop programs, methodologies, and reports for analyzing and presenting data, making data-driven insights accessible and actionable
. Ensure the timely and accurate submission of reports and data to the Revenue Management teams in line with agreed Service Level Agreements (SLA)
. Improve the utility of operational and performance data within various teams, supporting Business Intelligence (BI), reporting, analysis, and insights efforts
. Assist the GBS Commercial lead in developing an ongoing training and capability plan for COE associates, ensuring continuous growth and expertise development within the team

Qualifications

. Broader data analysis capabilities. Previous experience in Consumer Insights, Key account Management, Trade Marketing or CPG consulting
. Experience in pricing and promotions management, demonstrating a deep understanding of pricing strategies, market dynamics, and consumer behavior
. Proven experience working in the Fast-Moving Consumer Goods (FMCG) sector with a strong understanding of business processes related to Revenue Management, including promotions, pricing, and sales
. Excellent visualisation skills with the ability to translate complex data into actionable solutions and processes, enabling data-driven decision-making
. Advanced proficiency in Microsoft Excel and a strong command of PowerPoint, with the ability to quickly learn various in-house software applications for data analysis and reporting
. Working knowledge of Power BI software is added advantage
. Ability to function effectively in a team environment and collaborate with individuals across the organization, as pricing and promotions strategies often require cross-functional teamwork
. Good verbal and written communication skills to effectively interact with stakeholders and present findings and recommendations in a clear and compelling manner
. Highly organized and responsive, with ability to work to SLAs and tight deadlines
. Numerate thinker, good at data analysis with strong attention to detail
. Language skills - English fluent
. Excellent written and oral communication skills proactively communicates using appropriate methods for situation and audience in clear, concise and professional manner
. Ability to work collaboratively and proactively with multi-functional teams
. Be flexible, organized and able to handle competing priorities
. Ability to combine insights from various data sources

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