▷ (Apply in 3 Minutes) Digital Marketing Specialist

We are seeking a dynamic and results-driven Digital Marketing professional to lead and execute online marketing initiatives The role involves developing implementing and managing marketing campaigns that promote the organization s digital marketing strategy These professional plays a major role in enhancing brand awareness within the digital space driving website traffic and acquiring the target audience The ultimate focus is on driving brand visibility generating leads and improving customer engagement through various channels Key Responsibilities Search Engine Optimization SEO Search Engine Marketing SEM Conduct keyword research competitor analysis and content gap analysis Optimize website architecture content and linking for better search rankings Develop backlink strategies and outreach campaigns Regularly audit websites for SEO health and implement technical improvements Experience in setting up and optimizing Google Adwords campaigns Digital Marketing Campaigns Performance Management Manage and execute campaigns across various digital channels Google Ads LinkedIn Bing and display networks Strategize Launch Optimize SEM Lead Generation campaigns Meta Google LinkedIn managing them daily Track and improve metrics such as ROI CPC CTR reach engagement and conversions from social campaigns Experiment with A B testing across ads CTAs and landing pages Run paid social media campaigns LinkedIn Ads Meta Ads X Formerly Twitter Ads etc Email Marketing CRM Maintain and grow segmented subscriber lists for better targeting through CRM and marketing automation platforms Optimize subject lines CTAs and templates Ensure email deliverability and compliance with spam laws GDPR CAN-SPAM Automate lead nurturing workflows to guide prospects through the funnel Run targeted campaigns push notifications in-app messages email SMS Content Marketing Strategy and Brand Advocacy Develop content for blogs POVs Case Studies Videos and playbooks and web content with SEO strategy Identify trending topics and create engaging digital content Enhance Positioning by creating unique value propositions elevator pitches Create Customer Advocacy by generating client testimonials AV and text Analytics Reporting Use Google Analytics Search Console SEMrush Ahrefs and social insights to track performance Measure and report performance of all digital marketing campaigns and assess against goals ROI and KPIs Generate weekly monthly reports with actionable insights Define and monitor KPIs for all campaigns traffic leads conversions engagement Monitor and analyze campaign performance including metrics such as CPA CPL ROAS LTV and conversion rates Identify trends and insights and optimize spending and performance based on the insights Requirements Requirements Education Bachelor s degree in marketing Business Communications Engineering or a related field Graduate Post Graduate qualification is also noted Experience Requires proven experience in Digital Marketing ranging from 4-5 years Tools Proficiency Hands-on experience with tools such as Google Analytics Google Ads SEMrush Ahrefs Mailchimp HubSpot and Meta Ads Manager Solid knowledge of website analytics tools e g Google Analytics NetInsight Omniture WebTrends Experience with ad serving tools e g DART Atlas Analytical Ability Strong analytical skills data-driven thinking and the ability to analyze data identify trends and make data-driven decisions Ability to translate data into actionable insights Preferred Skills Marketing Automation Experience with marketing automation platforms HubSpot Zoho MarketingHub Marketo etc Technical Knowledge Knowledge of basic HTML CSS for landing page optimization Working knowledge of HTML CSS and JavaScript development and constraints