[3 Days Left] Business Development Lead – Consumer Campaigns

2 days ago


Thane, India TIGI HR Full time

Role Purpose: Drive revenue growth for consumer campaigns by offering strategic, high-impact creative solutions to Brand and Marketing leaders. The role combines consultative sales expertise with campaign planning to deliver measurable ROI across multiple channels. Key Responsibilities: - Own revenue and pipeline targets with accurate forecasting and disciplined follow-ups. - Lead consultative solution selling by understanding client objectives and designing campaign mechanics (on-pack, cashback, gamification, sweepstakes) and media mixes (ATL/BTL/Digital/Retail). - Manage complex enterprise deals involving cross-functional stakeholders—Brand, Procurement, Legal, and CXO levels. - Build and grow key accounts, ensuring consistent delivery outcomes and identifying upsell opportunities. - Conduct market analysis on category trends, media spends, and performance metrics to refine offerings. - Mentor and guide a small sales team on deal strategy, proposal creation, and storytelling. Requirements: - 10–12 years in B2B consultative sales and Media Sales with at least 5 years in leadership roles. - Strong background in media or marketing solution sales with proven campaign ROI expertise. - Excellent communication, negotiation, and presentation skills; fluency in English and one Indian language. - Open to frequent travel (up to 50%).



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