Zonal Manager

2 days ago


Guwahati, India Lenskart.com Full time

Role Overview As Zonal Manager – North East, you will own the business performance and in-store execution of 50+ stores across the region. You will drive sales growth, store productivity, and frontline excellence while building a strong leadership bench. This is a hands-on role requiring deep store engagement, people leadership, and disciplined execution. Key Responsibilities 1. Sales & Store Performance Ownership - Drive sales growth, conversion, ticket size, and store profitability across the zone. - Own key store KPIs and ensure consistent performance across mature and new stores. - Identify underperforming stores and execute clear turnaround plans. 2. Team Leadership & Frontline Excellence - Lead, coach, and develop Area Managers, Store Managers, and in-store teams. - Build a culture of ownership, accountability, and high performance on the shop floor. - Ensure strong hiring, training, and succession planning for critical store roles. 3. In-Store Customer Experience & NPS - Own the end-to-end in-store customer journey and drive high NPS and repeat visits. - Ensure consistent service quality, grooming, hygiene, and selling standards across stores. - Use customer feedback and store audits to continuously improve experience and conversion. 4. Store Operations & Inventory Discipline - Ensure flawless store operations with strong adherence to SOPs and audit standards. - Drive tight inventory management, minimizing pilferage, returns, and stock ageing. - Optimize staffing and scheduling to maximize sales productivity per store and per employee. 5. New Store Launches & Market Expansion - Support and execute new store openings in coordination. - Ensure stores achieve faster ramp-up and early productivity benchmarks. - Bring local market insights to strengthen store location, staffing, and assortment decisions. 6. Performance Tracking & Actionable Insights - Track daily, weekly, and monthly performance dashboards across the zone. - Analyze gaps and implement quick, data-backed corrective actions. - Share on-ground insights and best practices with the Circle leadership team.


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