Oyo Rooms

App Web Growth Manager Marketing Responsibilities - Own the revenue for all sub-segments of growth including App Web and Call Centre - Monitor and manage advertising budgets ensuring optimal allocation to maximize ROI - Develop strategies for acquisition retention online visibility conversion and experimentation to meet the desired goals- Manage stakeholders across geographies functions to deliver the revenue goalsDigital Acquisition and Retention - Utilize prior experience to drive new user acquisition through various digital channels such as App Web social media content marketing and partnerships utilizing organic and paid initiatives- Develop and implement strategies for customer user retention through CRM channels including email push notifications and SMS Online Presence Optimization - Optimize our presence on search engines Google app stores Apple Google Play and other relevant platforms- Implement SEO strategies schema markup and structured data to enhance our online visibility - Develop implement and optimize effective SEM campaigns across various platforms such as Google Ads Bing Ads and other search engines Conversion Optimization - Analyze user journeys and implement strategies to optimize conversion rates at different stages of the funnel from awareness to conversion - Conduct A B testing and experiments to identify high-impact growth opportunities iterating quickly based on data-driven insights Performance Analysis and ROI Optimization - Monitor and deliver key KPIs including App Installs Impressions CTR from Meta search engines DAU from App and Website and Calls on Call Centre - Optimize and achieve target ROI across all growth segments - Analyze data to carve out meaningful insightCollaboration and Partnerships - Collaborate with Product Engineering Analytics and Creative teams to align growth strategies - Drive partnerships with 3rd-party affiliates to increase the top of the funnel Team Leadership and Management - Demonstrate structured problem-solving skills and take ownership of growth initiatives - Manage and lead a high-performing team fostering a collaborative and results-driven culture Key Skills - Bachelor s degree in Marketing Business Computer Science or a related field advanced degrees are a plus - Minimum of 4 years of experience in a similar role with a strong technical and analytical background - Proven track record of driving top-of-the-funnel growth for digital channels especially within the travel or e-commerce industry - Experience in search engine optimization SEO app store optimization ASO and meta platform management - Experience in digital marketing tools such as Google Analytics Customer Relationship - Management CRM Software such as Mo-Engage SEO Tools such as Ahrefs and Moz for link building keyword research competitor analysis and rank tracking - Technical proficiency in web performance optimization and call center tools - Strong analytical skills and proficiency in data analysis tools and techniques - Exceptional communication and project management skills - Google Ads certification or relevant industry certifications are a plus - Familiarity with the travel and hospitality industry is a plus - Experience Range - 4 years- Location - Gurgaon ref updazz com