Vice President

2 days ago

Chennai Tamil Nadu Bangalore Karnataka, India ResourceTree Global Services Pvt Ltd Full time

Vice President - Global Marketing Head - Strategic MarketingLocation Chennai Bangalore Reports to Chief Business OfficerAbout the Role- We are seeking a high-impact visionary marketing leader to shape and accelerate our global brand presence demand generation engine and customer engagement strategy The ideal candidate is a full-stack marketer who blends creativity with data strategy with execution and brand storytelling with measurable business outcomes - This role is pivotal in driving integrated marketing across geographies aligning with leadership on business goals and delivering campaigns that influence revenue reputation and reach - If you re a digital-native growth-driven marketer with a proven track record across enterprise B2B marketing tech platforms and global campaigns - we d love to talk Key Responsibilities Strategic Marketing Leadership - Architect and execute a comprehensive global marketing strategy aligned with business goals - Partner with business heads to translate market insights and product vision into impactful go-to-market narratives and brand positioning - Lead high-impact campaigns across customer segments verticals and solution areas Brand Communications - Own and evolve the brand story value proposition and messaging across channels and stakeholders - Build a globally respected brand through content PR analyst relations and influencer engagement - Drive CXO visibility and executive communications as brand advocates Demand Generation GTM Excellence- Spearhead demand generation and ABM programs that directly impact pipeline and revenue - Leverage digital content and performance marketing tools to optimize reach and conversion - Align with sales product and regional teams to ensure GTM consistency and success Digital-First Data-Led Execution- Scale content syndication inbound strategies SEO SEM and marketing automation - Track campaign performance pipeline impact brand metrics and CX insights to continuously refine strategy Leadership Collaboration- Lead and inspire a cross-functional marketing team fostering a culture of innovation agility and accountability - Manage global agencies partners and platforms to amplify execution at scale - Collaborate with HR and internal comms on employer branding and culture marketing Key Requirements- 18-22 years of progressive marketing leadership experience in B2B B2B2C tech IT SaaS or digital infrastructure - Proven success in demand gen GTM strategy brand building and customer marketing - Strong understanding of digital channels marketing automation CRM analytics and performance tracking - Experience managing multi-location teams and scaling marketing for global growth - Excellent storytelling executive presence and stakeholder influence - MBA or equivalent preferred ref updazz com

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