Influencer Strategists

Influencer Strategist (Growth) — Creditsin

Location: Bengaluru (hybrid) | Type: Full-time (open to contract-to-hire)

Function: Growth Marketing · Influencer & UGC · Performance

About Creditsin

Creditsin is India's first dual-sided referral fintech app—covering credit cards, loans, insurance, and investing—built to reward both customers and referrers. We're entering a high-growth phase and need an Influencer Strategist who can turn creator energy into app installs, qualified applications, and engaged users.

What you'll do

- Creator sourcing at scale: Build & own a 3-tier roster (nano, micro, mid-tier) across Instagram Reels, YouTube Shorts, Moj, Josh, ShareChat, Telegram & WhatsApp communities.
- Outreach & closing: Run daily outreach, negotiate deliverables & pricing, finalize briefs, and manage turnarounds.
- Content strategy: Create short-video briefs, localized to Hindi/Telugu + regional languages; maintain weekly UGC themes.
- UGC engine: Orchestrate weekly "UGC drops" (hooks, captions, CTAs) with creators; ensure consistency and disclosure compliance.
- Tracking & payouts: Manage attribution links (Firebase/AppTrove), track installs & signups, and coordinate creator payouts.
- Performance optimization: Monitor dashboards, double-down on winning creators, cut underperformers, and test new hooks regularly.
- Community programs: Run creator leaderboards, referral-a-creator drives, and monthly challenges to keep momentum.
- Compliance & brand safety: Ensure RBI-aligned communication, financial disclaimers, and #ad/#partner tagging.

Success metrics

- Scale a strong base of nano/micro creators live per month.
- Maintain target CPI ranges while ensuring quality traffic.
- Drive high install-to-open and signup conversion rates.
- Build clean reporting systems with zero compliance red flags.

You'll thrive if you have

- 2–5 years of influencer/creator growth experience (fintech/edtech/commerce preferred).
- A proven network with nano & micro creators in Hindi, Telugu, and regional languages.
- Negotiation skills + ability to manage 100s of creator relationships in parallel.
- Data mindset—experience with Firebase, UTMs, attribution, and performance dashboards.
- Knowledge of disclosure norms, RBI-safe messaging, and fraud-prevention tactics.
- Hustle to run high-volume outreach + fast execution cycles.

Tools you'll use

- Attribution: Firebase + AppTrove (or Branch/AppsFlyer)
- CRM/Workflow: Notion, Airtable, or Google Sheets
- Design/Assets: Canva/Figma
- Reporting: Looker Studio, Google Sheets

Compensation

- Base: ₹40,000–₹50,000/month (depending on experience)
- Performance bonus: Slab-wise, based on incremental installs and engagement quality
- Contract-to-hire options for top freelancers with a network

30-60-90 day plan

0–30 Days:

- Build creator CRM; onboard first batch of nano/micro creators.
- Launch first UGC campaign with clear briefs and tracking.

31–60 Days:

- Scale outreach; expand creator mix across multiple languages & platforms.
- Optimize CPI and content hooks; start referral-a-creator campaigns.

61–90 Days:

- Establish 300–400 creators live at scale; introduce monthly creator challenges.
- Standardize SOPs for UGC briefs, compliance, payouts, and dashboards.

How to apply

Send your resume

with subject line:

"Influencer Strategist – [Your Name]"

Include:

- Examples of campaigns you've run (with CPI/installs achieved).
- A short list of 10 creators you could activate immediately (with rates).
- One 20-sec Reel hook in English, Hindi, Kanada or Telugu for "Refer & Earn" (Remember RBI-safe).

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