Paid Media Manager

Job summary Are you ready to take ownership of paid acquisition for a fast-growing SaaS company As our Paid Media Manager you ll lead and scale paid media initiatives across Europe shaping strategy and delivering measurable impact This isn t just about running campaigns it s about building a high-performing engine You ll define and execute the paid media strategy optimize multi-channel performance manage budgets and accelerate pipeline growth for our sales organization We re looking for a data-driven marketer who thrives at the intersection of strategy and execution You understand how paid media fuels demand generation in SaaS and know how to turn insights into action If you re passionate about driving results and scaling programs that make a real difference this is a great opportunity Location Remote Anywhere in India Responsibilities Develop and own the paid media strategy across the EU aligned with pipeline revenue and growth targets Plan and implement multi-channel programs across Google Ads LinkedIn Ads Meta display programmatic retargeting and ABM platforms Establish channel-mix recommendations budget allocations reporting structures and optimization frameworks Lead full-funnel campaign planning awareness consideration conversion and expansion Execute and optimize campaigns daily to improve CPL CAC ROAS and pipeline contribution Lead continuous testing creative copy audiences landing pages to improve conversion rates Own and forecast paid media budgets across markets and segments Monitor performance using tools like Google Analytics HubSpot Looker Studio attribution systems or BI tools Deliver recurring insights dashboards and recommendations to marketing leadership Collaborate closely with content creative product marketing RevOps and sales teams to ensure alignment across messaging and target audiences Manage relationships with agencies freelancers and paid-media vendors to enhance execution and localization when needed Drive paid-media best practices across the broader demand-generation organization Ensure all paid campaigns comply with GDPR and EU advertising regulations Stay up to date on digital trends platform changes privacy updates and competitive opportunities in the EU market Requirements Bachelor s degree or higher in related field 8 years of experience in paid media or performance marketing preferably in a B2B SaaS environment Proven success managing large multi-country budgets and generating measurable pipeline and revenue impact Advanced experience with Google Ads LinkedIn Campaign Manager and other paid platforms Strong analytical skills ability to interpret performance data and turn insights into strategy Experience with multi-touch attribution conversion tracking UTM frameworks and reporting dashboards Strong communication and stakeholder-management skills ability to present results to leadership Fluent in English additional European languages are a plus Familiarity with ABM approaches intent-data platforms and enterprise targeting strategies What we offer Competitive base salary commission structure Ongoing training and professional development Opportunities for career advancement within a growing organization Collaborative and supportive team environment Comprehensive benefits package About the Company We are a global team of innovators and advocates transforming how financial data is captured stored and manipulated with our comprehensive suite of automation technology Our platform seamlessly integrates with your existing ERP for an unrivaled end-user experience We do the heavy lifting so accounting procurement and fundraising teams can do their best work PairSoft s aspires to be the strongest procure-to-pay platform for the mid-market and enterprise with close integration to Microsoft Dynamics Blackbaud Oracle SAP Acumatica and Sage ERPs At PairSoft we are passionate about innovation transparency diversity and advocating on behalf of our customers and communities we support We offer exciting career opportunities and a collaborative culture that allows individuals to learn grow and create meaningful impact We are expanding and seeking team players who are eager to jump in and contribute to our rapid growth PairSoft is proud to be an equal opportunity workplace We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity veteran status or any other protected status We also consider qualified applicants regardless of criminal histories consistent with legal requirements If you have a disability or special need that requires accommodation please email us at careers pairsoft com To read our Candidate Data Privacy Notice - including GDPR - click Powered by JazzHR