Group Account Manager

2 days ago

Delhi, India Barcode Entertainment : Strategic Brand Solutions Full time

About Us

Barcode Entertainment: Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE, Barcode is expanding its global reach and redefining the influencer landscape on an international scale. We are committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights.

Role Overview

As a Group Account Manager – Tech, you will be responsible for building and growing the technology vertical within our agency. You will drive end-to-end ownership of client relationships, strategy, and execution for tech brands—establishing us as the go-to influencer marketing partner in this sector.

Key Responsibilities

- Category Leadership: Develop and execute the overall strategy for the Tech category, aligning with business objectives.

- Business Development: Identify, pitch, and acquire new tech clients (consumer tech, B2B tech, apps, gadgets, etc.).

- Client Relationships: Manage key accounts, ensuring high client satisfaction and long-term partnerships.

- Campaign Strategy: Design and oversee creative influencer-led campaigns tailored to tech audiences.

- Team Management: Build, mentor, and lead a team to execute category goals effectively.

- Market Insights: Track industry trends, competitor activity, and tech innovations to shape category positioning.

- Revenue Growth: Deliver on revenue targets for the Tech vertical and contribute to the agency’s overall growth.

Requirements

- 5–8 years of experience in influencer marketing, digital marketing, or brand management (with focus on tech brands).

- Strong network and relationships within the tech industry (brands, agencies, influencers).

- Proven track record of driving business growth and managing large accounts.

- Excellent leadership, communication, and negotiation skills.

- Deep understanding of influencer marketing trends, platforms, and performance metrics.

- Creative mindset with data-driven decision-making ability.

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