Sales Manager – Digital Ads

2 weeks ago

Mumbai, India Digital Sukoon Pvt Ltd Full time

About the Role

You’ll drive ad revenues across our entertainment network—film/celebrity news sites, Instagram pages, YouTube channels, Snapchat shows, and partner inventories. From brand briefs to closed deals, you’ll package creator/page reach, branded content, AFP/integrations, and media (CPM/CPV/CPC) into solutions advertisers love.

What You’ll Do

- Own a revenue book: Prospect, pitch, negotiate, and close direct deals with studios, OTTs, FMCG, fashion, tech, auto, fintech, and agencies (GroupM, Publicis, IPG, Dentsu, Madison, Havas, etc.).
- Solution selling: Build bundles (IG Reels + YT videos + Snapchat shows + site takeovers) with clear objectives (awareness, VTR, clicks, footfall).
- Branded content & AFP: Celeb integrations, red-carpet/pap coverage, launch-day takeovers, reel series, contests, live streams, always-on packages.
- Media planning: Propose CPM/CPV/CPC buys, frequency capping, and flighting around tentpoles (movie releases, awards, cricket, festivals).
- Pipeline & forecasting: Maintain CRM hygiene, weekly forecasts, and deal-stage visibility; track lead → IO → delivery → invoice.
- Pricing & margins: Build rate cards, negotiate value adds, protect floors, upsell add-ons (whitelisting/PAID partnership, cutdowns, edits, language versions).
- Cross-functional: Partner with Editorial/Creative/Video, Ad Ops, PR, and Legal for mockups, approvals, measurement, and contracts.
- Measurement: Turn results (reach, views, VTR, ER, CTR, watch time) into post-campaign reports and case studies.
- Market intel: Map categories, monitor competitor pages, surface new revenue streams (affiliate, programmatic direct, brand stores, commerce).

Must-Haves

- 2–6 years in digital ad sales / branded content; entertainment/celebrity/creator ecosystem is a plus.
- Strong agency & brand relationships; confident pitching CXO/VP levels.
- Solid grasp of social video (IG Reels/Shorts/Snap), creator economics, brand safety.
- Data-first storyteller with sharp deck/email skills.

Nice-to-Have Tools

HubSpot/Salesforce, Google Workspace, Keynote/PowerPoint; Meta/YouTube analytics, GA/Looker Studio; basics of IOs, tags, tracking, brand lift.

KPIs (Quarterly)

Net revenue vs target • Avg deal size • Win rate • New logos & category penetration • Repeat rate & multi-property adoption • Collection TAT.

Compensation

Fixed + uncapped incentives • Health insurance • Mobile/Data reimbursement • Travel as needed.

Growth Path

Sales Manager → Senior Manager → Key Accounts Lead → Head of Sales

How to Apply

Send your CV + 2–3 best campaign case studies to hr@digitalsukoon.com

with subject “Sales – Digital Ads (Entertainment)”. Include current CTC, notice period, and top 10 active contacts (brands/agencies).

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