Performance Marketing Specialist

Job Description

Job Description

Chakraview Creative Labs, headquartered in Namma Bengaluru, is a dynamic digital solutions company with a global presence. We are a lean team of creators and digital experts on a mission to craft innovative yet cost-effective marketing solutions for brands. Our specialties span digital marketing, branding, content creation, SEO, analytics and more - ll driven by a passion for creativity and results. If you thrive on datardiven stratecy and live for skyrocketing ROAS you will fit right in with our energetic team

Role Overview: Were looking for an Performance Marketer with 2-3 years of hands-on experience in managing Google Ads, Meta (Facebook/lnstagram) Ads and other performance channels. In this role, you will plan, execute, and optimize multi-channel campaigns that propel client growth. This is a full-time, onsite position in Bengaluru. You will be collaborating with our design, content, and strategy teams to create impactful campaigns.

Key Responsibilities

Campaign Strategy & Execution: Plan and launch paid campaigns across Google, Meta and other channels to drive lead generation and conversions, aligning with client objectives (e.g., sign-ups, sales).

Optimization & A/B Testing: Monitor daily performance data and conduct A/B tests on ad creatives, copy and targeting to continually improve CTR and conversion rates.

Budget Management: Manage and allocate advertising budgets effectively to maximize ROI/ROAS while keeping CPA/CPL within targets.

Analytics & Reporting: Track campaign performance and analyze key metrics; generate weekly/monthly reports on KPIs, providing insights and recommendations for improvement.

Cross-Functional Collaboration: Work closely with ad creative and content teams to develop high-impact the copy and visuals. Coordinate with the social media team to align paid campaigns with organic efforts.

Stay Updated: Keep up-to-date with the latest trends and platform updates in PPC (Google algorithm changes, Meta Ads features, etc.) and proactively apply best practices to our campaigns.

Qualifications & Requirements

4-7 years experience in performance/digital marketing, specifically in planning and optimizing campaigns on Google Ads and Facebook/Instagram Ads. Experience with additional platforms (Linkedln Ads, Twitter, YouTube) is a plus.

Analytical Skills: Proficiency in Google Analytics and other analytics tools to track website traffic and campaign performance. Strong ability to interpret data and transform insights into actionable changes.

Technical Know-how: Hands-on experience with keyword research tools, A/B testing methodologies, and conversion rate optimization techniques. Google Ads and Facebook Blueprint certifications are advantageous.

Creative Mindset: Ability to craft or guide compelling ad copy and collaborate on eye-catching creatives that resonate with target audiences. Attention to detail in landing page experience and funnel optimization.

Communication & Teamwork: Excellent communication skills to liaise with clients and internal teams. A knack for teamwork and the startup mindset - adaptability, proactiveness, and eagerness to learn.

EdTech Experience (Bonus): Familiarity with marketing for EdTech platforms or education sector clients is a plus, as many of our projects intersect with the education domain.

Why Chakraview

When you join Chakraview Creative Labs, you become part of a vibrant team that values innovation and growth.

We foster an environment that encourages creative experimentation and continuous learning - whether it&aposs brainstorming with our branding gurus or fine-tuning video campaigns with our in-house filmmakers.

We offer you the chance to grow fast in your career,take ownership of impactful projects and help shape solutions for diverse industries.

If you&aposre ready to make an impact in a company that&aposs making waves in digital marketing, we&aposd love to hear from you Write to us [Confidential Information]

Chakraview Creative Labs is an equal opportunity employer. All qualified candidates will receive consideration without regard to race, religion, gender, or background. We&aposre excited to build a diverse and inclusive team in the heart of Bengaluru

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