Performance Marketing Specialist

2 weeks ago

Gurgaon, Haryana, India Stigen Martech Private Limited Full time
Job Description

Position Overview:

We are seeking a dynamic and experienced Performance Marketing Specialist to lead our marketing efforts in media planning, paid media, and SEO. The ideal candidate will have a proven track record of driving successful performance marketing campaigns, a deep understanding of digital advertising platforms, and a passion for leveraging data to optimize campaign performance.

Key Responsibilities:

1. Media Planning: Develop and implement comprehensive media plans to achieve marketing objectives and maximize ROI.
2. Paid Media: Oversee the execution of paid advertising campaigns across various digital channels, including but not limited to Meta, Ecommerce, Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and programmatic advertising platforms.
3. SEO (Search Engine Optimization): Lead the SEO strategy to improve organic search visibility and drive qualified traffic to our digital properties. Collaborate with cross-functional teams to ensure alignment with content strategies, website optimizations, and technical SEO best practices.
4. Campaign Management: Manage end-to-end campaign execution, including budget allocation, audience targeting, ad creatives, bid management, and performance tracking.
5. Data Analysis and Optimization: Utilize data analytics tools to monitor campaign performance, identify optimization opportunities, and provide actionable insights to improve campaign effectiveness and efficiency.
6. Stakeholder Communication: Partner closely with internal stakeholders, including product marketing, content, design, and sales teams, to align on marketing objectives, priorities, and messaging.
7. Stay Updated: Stay abreast of industry trends, emerging technologies, and best practices in performance marketing to drive innovation and maintain a competitive edge.

Qualifications:

- Bachelor's degree in Marketing, Advertising, Business Administration, or related field; MBA or advanced degree preferred.
- Knowledge in performance marketing, with a focus on media planning, paid media, and SEO.
- Proven track record of driving measurable results through successful performance marketing campaigns.
- Deep understanding of digital advertising platforms (e.g., Meta, Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads) and SEO tools (e.g., Google Analytics, SEMrush, Moz).
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent communication and leadership skills, with the ability to effectively collaborate with cross-functional teams and manage stakeholders.
- Creative thinker with a passion for problem-solving and continuous improvement.
- Experience in the martech industry or working with martech solutions is a plus.

About Us: WeAddo

Who We Are:

We do CX transformation that drives demand and engagement using AI & Analytics

We're WeAddo, and we're in the business of revolutionizing the way companies interact with their customers. Think of us as the bridge between what businesses need and what customers expect. With a suite of MarTech services that's all about acceleration and engagement, we're the team that makes sure your digital presence doesn't just exist it dominates.

What We Do:

We take your customer experience and brand to the next level. Our integrated MarTech offerings are your toolkit for CX transformation, driving the kind of demand and engagement that turns heads and opens wallets. With AI and Analytics in our toolbox, we're not just engineers we're pioneers of the customer journey.

Why We Do It:

It's simple: we believe in the power of connection. Every strategy we develop and every tool we implement is aimed at strengthening the bond between your brand and your customers. It's not just about the bottom line; it's about building a community around your business.

How We Do It:

Our approach is hands-on and heads-in. We're on a mission to master your market with customer-first experiences. Need an on-demand MarTech expert We're on it. Looking for a comprehensive audit and solution integration Consider it done. We're all about delivering actionable insights that not only keep your sales and marketing agile but also ensure your brand and customer base are continuously growing.

What Sets Us Apart:

We don't just follow the digital trends we set them. With a unified customer data platform, AI-based predictive analytics, and comprehensive customer journey mapping, we're redefining how businesses understand and interact with their customers.

Our Supporting Services:

Our services are like a Swiss Army knife for your MarTech needs:

Tailored Demand Generation blueprints for engagement that sticks.

Instant access to expertise that keeps you ahead in the CX game.

Audits and integrations that streamline every interaction.

Sales and marketing strategies that pivot with precision.

Learning algorithms that aren't just smart; they're intuitive.

Our Mission Statement:

To empower businesses to harness the full potential of their MarTech investments, ensuring a customer experience that's not just satisfactory but legendary.

Our Vision:

We're looking at a future where every customer interaction is an opportunity for growth. A future where businesses can not only predict what their customers will do next but also be there waiting with the perfect response. That's the world WeAddo is building one click, one campaign, one satisfied customer at a time.

We're WeAddo, where every client's success story is our own. Let's make digital marketing do more than just talk; let's make it perform.

Spotlight

- Maternity leaves, Annual leaves, Rewards & recognition, Health & insurance, Health insurance, Life insurance

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