Social Media Manager

3 weeks ago

Noida, Uttar Pradesh, India UNISON INTERNATIONAL CONSULTING (The Recruitment Company) Full time
Job Title: Social Media Manager

Experience: 3-5 years

Employment Type: Full-time

Location: Sector 140, Noida

Industry: Ethnic Wear Women's Brand

How to Apply:

Interested candidates can share their CV over WhatsApp at 8586015169 or email at mukul.narula@unisoninternational.net.

About the Role:

We are seeking a creative and strategic Social Media Manager to elevate the brand's digital presence. The ideal candidate is trend-savvy, data-driven, and highly dynamic, with the ability to blend aesthetics, engagement, and performance across platforms. This role involves content ideation, influencer collaborations, engagement strategies, and analytics to establish the brand as a leading name online.

Key Responsibilities:

- Develop & Execute Social Media Strategy – Manage content calendars, plan campaigns, and ensure brand consistency.
- Content Creation & Trendspotting – Ideate, curate, and oversee high-quality visuals, reels, and engaging formats for Instagram, Facebook, Pinterest, LinkedIn, and YouTube.
- Community Management – Engage with followers, respond to queries, manage brand reputation, and nurture an online community.
- Influencer & Creator Collaborations – Identify, onboard, and manage influencers to enhance brand reach and engagement.
- Paid & Organic Performance Tracking – Analyze data, measure campaign effectiveness, and optimize engagement and ROI.
- Campaign Management – Lead seasonal, festive, and influencer-led campaigns, collaborating with design and content teams.
- Competitor & Trend Analysis – Stay ahead of trends, experiment with new content formats, and strategize accordingly.
- Brand Partnerships – Identify and manage collaborations with other brands, platforms, and digital creators.

Requirements:

- 3-5 years of experience in social media marketing, content strategy, or digital engagement.
- Deep understanding of Instagram, Facebook, LinkedIn, Pinterest, and YouTube trends.
- Hands-on experience with content creation, influencer marketing, and paid social media ads.
- Strong storytelling and creative instincts with an eye for aesthetics.
- Excellent analytical skills to track KPIs and optimize content performance.
- Ability to multitask, experiment, and pivot strategies based on real-time insights.

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