Social Media Manager

4 weeks ago


Noida, Uttar Pradesh, India NuView Treatment Center Full time

Company Overview

NuView Treatment Center, a Los Angeles-based Intensive Outpatient Drug and Alcohol Rehab facility, offers Whole Person Treatment that focuses on mental, physical, and emotional health improvement through integrated therapy and Functional Medicine.

This role requires prior experience in the behavioral healthcare industry. Please review the job description thoroughly before proceeding.

We seek an experienced Social Media Manager to lead our social media presence across platforms like Meta (Facebook & Instagram), TikTok, Twitter, and LinkedIn.

Main Responsibilities:

Strategy Development:

  • Develop a comprehensive social media strategy aligned with NuView's mission, goals, and target audience.
  • Maintain awareness of trends and innovations in social media marketing.

Content Creation:

  • Create high-quality content (graphics, videos, copy) tailored to each platform.
  • Collaborate with internal teams to highlight services and success stories.
  • Manage content calendars for consistent posting and message alignment.

Community Engagement:

  • Foster meaningful interactions with followers and build relationships with influencers and mental health communities.

Performance Analysis:

  • Monitor and analyze performance metrics (engagement, reach, conversions) across platforms.
  • Use data insights to optimize content and campaigns for improved results.

Campaign Management:

  • Plan and execute paid and organic campaigns to increase awareness and engagement.
  • Oversee advertising budgets for ROI and campaign objectives.

Brand Guidelines:

  • Ensure all social media efforts adhere to NuView's brand voice and messaging guidelines.
  • Uphold sensitivity when addressing mental health topics.

Qualifications:

  • 3+ years of experience managing social media for businesses or organizations in the healthcare or wellness sector.
  • Proficiency in using social media management tools.
  • Strong knowledge of platform-specific best practices.
  • Exceptional communication and writing skills with an empathetic tone.
  • Data-driven mindset with ability to interpret analytics.
  • Understanding of HIPAA compliance is a plus.

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