SEM Analyst

Job Description Experience: 3.00 + years Salary: INR 600000-700000 / year (based on experience) Shift: (GMT+05:30) Asia/Kolkata (IST) Opportunity Type: Remote Placement Type: Full time Permanent Position (*Note: This is a requirement for Uplers) What do you need for this opportunity Must have skills required: Google Ads, Facebook Marketing, Pmax Uplers is Looking for: You will lead end-to-end Search and Social paid-media programs for our fastest-growing agency and brand clients. Your mission is to architect, activate, optimize, and elevate multi-channel campaigns; leveraging the latest in Performance Max, AI-Max, Meta Advantage +, and emerging platforms (LinkedIn, TikTok) to deliver world-class ROI, scale, and client satisfaction. Channels: Google Ads (All Campaign Types with PMAX, AI MAX) , Meta Ads (All Campaign Types with Meta Advantage +), TikTok Ads, LinkedIn Ads, B2B, B2C and eCommerce Industry Accounts Hands-on Experience, Looker Studio Key Responsibilities: Campaign Leadership & Activation - Build, launch, and manage full-funnel campaigns across Google (Search, PMax, Shopping, App), Meta (ASC, Advantage + Shopping, dynamic creatives), and LinkedIn. - Drive test-and-learn roadmaps: A/B landing pages, creative variants, bid strategies, new objectives. - Oversee day-to-day budget pacing, bid adjustments, audience refinement, andfeed optimizations. Data-Driven Optimization - Develop automated dashboards (Looker Studio, Supermetrics/Dataslayer) to track ROAS, CPA, Avg. Session Duration, and incremental lift. - Proactively surface performance anomalies; diagnose root causes (feed health, auction shifts, creative fatigue) and implement rapid corrective plans. - Iterate AI-Max experimentsbroad match expansions, Gemini-powered asset creation, server-side trackingand scale wins. Strategic Consulting & Client Engagement - Lead QBRs and strategy sessions: present deep-dive analytics, 3-scenario CAC:LTV forecasts, and tactical roadmaps. - Act as a white-label partner to agency POCs and direct-brand CMOs; translate business goals into channel playbooks, defend recommendations with market data (SEMrush, category benchmarks). - Mentor junior analysts via Masterclasses on PMax best practices, Meta ASC, and automation frameworks. Quality & Process Excellence - Own rigorous pre-launch QA: tracking tag validation, feed diagnostics, creative compliance. - Maintain and evolve SOPs for account audits, autoscripts, and reporting workflows. - Champion continuous improvement document learnings from each test to refine playbooks. Required Skills & Experience: - Paid Media Mastery: 3+ years executing ROI-driven SEM & Social strategies across Google Ads, Bing, Meta, LinkedIn; TikTok a plus - Advanced Platform Expertise: Deep knowledge of PMax, Smart Bidding (tROAS/tCPA), Meta ASC & Advantage + Shopping, LinkedIn Lead Gen/Awareness, dynamic feeds - Analytical & Automation Proficiency: Expert in GA4/GA360, Excel (pivot tables, macros), SQL a plus; experience with Supermetrics/Dataslayer; Looker Studio - Consultative Communication: Exceptional presentation skillsC-suite-ready decks; adept at translating data into business impact - Strategic Forecasting: Proven ability to model multi-scenario spend vs. CAC/LTV, seasonality adjustments, incremental revenue forecasts - Quality & Process Orientation: Meticulous QCfeed health, tagging, compliance; skilled in Google Ads Scripts or rule engines (Optmyzr, Revealbot) - Collaboration & Leadership: Team mentor, peer-training facilitator; thrives in fast- paced, multi-stakeholder environments. How to apply for this opportunity - Step 1: Click On Apply And Register or Login on our portal. - Step 2: Complete the Screening Form & Upload updated Resume - Step 3: Increase your chances to get shortlisted & meet the client for the Interview About Uplers: Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. (Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well). So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you