High Salary Demand Generation Specialist

16 hours ago

Navi Mumbai Mumbai City Mumbai, India veralto Full time

Job Description Key Responsibilities: Demand Generation & Campaign Management - Plan, execute, and optimize multi-channel digital demand generation campaigns (email, LinkedIn, Google Ads, programmatic, SEO, etc.) - Own the lead funnel and drive MQLs through content marketing, paid media, webinars, and events - Collaborate with sales and product teams to align campaigns with business goals and buyer personas - Monitor and report on campaign KPIs (CTR, CPL, conversion rates, pipeline impact) Digital Marketing Execution - Oversee SEO, SEM, website performance, marketing automation, and paid media strategies - Manage digital tools and platforms (HubSpot/Marketo, Google Analytics, LinkedIn Campaign Manager, etc.) - Collaborate with content creators and designers to develop assets (landing pages, ads, case studies, etc.) AI & Marketing Technology - Leverage AI-driven tools for targeting, campaign optimization, and content personalization - Apply machine learning insights for lead scoring, behavioral segmentation, and forecasting - Stay current with AI trends in B2B marketing to improve operational efficiency and campaign outcomes Team & Vendor Management - Lead and mentor a small team of digital marketers, analysts, or interns - Manage external vendors/agencies for paid campaigns, content, creative, or technology support - Ensure campaigns are delivered on time, within scope, and budget Analytics & Optimization - Track and analyze campaign performance and lead journey - Conduct A/B testing and implement data-driven optimizations to improve ROI - Prepare monthly/quarterly marketing performance dashboards

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