Content Specialist

Job Description

Are you ready for an exciting opportunity where you can bring your creativity, agility, and innovative thinking to life

Whether youre actively looking or just curious about the market, this might be exactly what youve been waiting for

Were looking for a creative storyteller (3+ years experience) to join us as Content Specialist at SmartQ.

Your mission: Research, ideate, and create compelling content that engages diverse audiences, strengthens our brand voice, and aligns with our core values.

Youll be a key member of our Marketing team, working cross-functionally with various departments to ensure our message resonates and drives impact.

Content at SmartQ (Bottle Lab Technologies Pvt Ltd)

- Were a team of innovative, curious minds who love to experiment, learn, and grow faster than the norm.
- Every month, our marketing team delivers 500+ content pieces that power SmartQs growth enabling sales, operations, and hiring teams to achieve their goals faster.
- As our Content Specialist, youll be at the heart of audience-focused storytelling, creating impactful, interactive, and creative content while working seamlessly with cross-functional teams to meet business objectives.

What You Will Be Doing

1. Branding (Client, Vendor & Employer Branding)

- Client Branding: Create content for client-facing branding initiatives such as cafeteria signage, wall graphics, digital displays, onboarding kits, and other client communication materials that reflect both SmartQs brand voice consistently.
- Vendor Branding: Develop content for vendor kits, HSEQ kits, counter signage, digital standees, and menu boards to ensure messaging consistency and a professional brand experience.
- Employee Branding: Produce internal content such as welcoming kits, newsletters, internal communication campaigns, and communication for the SmartQ cafeteria to engage employees and promote organizational culture.
- Write and maintain consistent messaging and tone across all branding materials to ensure alignment with broader business and marketing objectives.

2. Client Servicing (Client-Specific & End-Consumer Content)

- Produce content tailored to specific client requirements for Launch, monthly campaigns and deliverables, ensuring alignment with brand voice and objectives.
- Design end-consumer-focused content for new launch communications, promotions, and engagement campaigns, including banners, digital standees, in-app notifications, emailers, table-top cards, and social media creatives.
- Write short, impactful copy for campaigns and creatives that is clear, engaging, and drives action.

3. Growth (Awareness & Engagement)

- Write impactful copy for product descriptions, educational materials, manuals, and collaterals.
- Develop and refine content for our app, digital products, and website improving it month on month.
- Consistently create blogs, articles, newsletters, and case studies to engage our audience.
- Craft compelling testimonials and stories that highlight client success.
- Ideate engaging content for social media captions and notifications.
- Contribute fresh ideas to monthly marketing campaigns and brand initiatives.

What You Need to Bring:

- Strong copywriting skills and the ability to craft engaging long-form content.
- Creativity, agility, and a growth mindset to adapt to evolving priorities.
- Strong understanding of audience-specific content creation.
- Excellent collaboration and communication skills to work across departments.
- Ability to distill complex ideas into simple, impactful messaging.
- Organisational skills to manage multiple projects simultaneously.
- Basic understanding of the food and tech industry (a plus).

Whats In It for You

- A collaborative organisational culture that values creativity, innovation, and understanding.
- The freedom to explore ideas and see them come to life.
- Career growth in a high-impact role your work will be seen across India.
- A team big enough for growth but lean enough for your contributions to make a genuine difference.
- Comprehensive benefits, including flexible leave policies and easy-to-use health insurance.

Where to From Here

We want to make sure its a great fit from both sides, youll step into a role you love, and well give you a workplace youre proud to be part of every day.

Take a peek into our world on Linkedin

SmartQ is an equal opportunity employer committed to providing a working environment that embraces, values, and champions diversity, equity, and inclusion.

Who We Are & What We Do

SmartQ is a leading Food-Tech company solving complex business challenges with innovative solutions and cutting-edge technology.

- Global Presence: Operating in over 14 countries
- Client Base: 600+ clients
- Team Strength: 180+ passionate people
- Headquarters: Bengaluru -our innovation hub
- Recent Milestone: Acquired by Compass Group, the worlds largest foodservice company.

Our Digital Cafeteria Suite transforms conventional cafeterias into Queue-less, Cashless, and Contactless experiences. With 25+ tech products, we deliver convenience at customers fingertips for a world-class cafeteria experience.

While technology is in our DNA, food aggregation is at our heart. We partner with handpicked food providers, ensuring health, safety, and consistent quality. Through menu engineering and nurturing partnerships, we create an unmatched food experience.

With SmartQ, food breaks are fun again

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