Immediate Start Audience Manager, Hospitality Cloud

Overview Cvent is a leading meetings events and hospitality technology provider with more than 4 800 employees and 22 000 customers worldwide including 53 of the Fortune 500 Founded in 1999 Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels special event venues and destinations to help them grow their group MICE and corporate travel business Our technology brings millions of people together at events around the world In short we re transforming the meetings and events industry through innovative technology that powers the human connection The DNA of Cvent is our people and our culture has an emphasis on fostering intrapreneurship - a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action embrace risk and make decisions as if they had founded the company themselves At Cvent we value the diverse perspectives that each individual brings Whether working with a team of colleagues or with clients we ensure that we foster a culture that celebrates differences and builds on shared connections In This Role You Will Develop and execute audience segmentation strategies using CRM firmographic behavioral and both organic and inorganic data sources Partner with global product marketing demand generation field marketing and internal sales teams to redefine and drive engagement for specific audiences in line with campaign objectives and sales priorities Build enrich and activate audience segments using Salesforce CDPs and marketing automation platforms Design and manage a contact strategy framework to identify engage and nurture high-value accounts and contacts Incorporate AI-driven insights and surrogate modeling into audience identification and engagement strategies Monitor audience coverage utilization and engagement identify opportunities for optimization and report on audience KPIs e g coverage growth lead-to-opportunity conversion campaign ROI Ensure compliance with global privacy laws and frameworks GDPR CCPA and others including audience suppression and opt-out best practices Drive continuous improvement through A B testing and audience experiments to refine targeting and personalization Here s What You Need Bachelor s degree in marketing Business Data Analytics or related field MBA preferred 10-12 years of experience in audience management CRM strategy or data-driven marketing B2B preferred preferably working in US European markets Strong expertise in segmentation targeting personalization and ABM Account-Based Marketing Proficient in Salesforce CRM and marketing automation platforms Marketo Eloqua or similar Skilled in analytics tools Google Analytics Tableau Looker with intermediate Excel SQL abilities Strong understanding of privacy regulations global compliance frameworks and audience suppression best practices Excellent communication collaboration and stakeholder management skills with the ability to influence across departments and present insights to senior leadership Preferred Qualifications Experience in B2B SaaS or events hospitality industry Familiarity with advanced audience enrichment identity resolution and data governance practices Proven ability to integrate AI-driven insights into segmentation and targeting strategies Experience working in global organizations with multi-market audience strategies Demonstrated ability to mentor or lead cross-functional initiatives and champion adoption of new audience practices