Urgent Growth Management

4 weeks ago

Noida, Uttar Pradesh, India Paytm Full time

About Us Paytm is India s leading mobile payments and financial services distribution company Pioneer of the mobile QR payments revolution in India Paytm builds technologies that help small businesses with payments and commerce Paytm s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology About the Team Our team thrives on collaboration innovation and a passion for excellence We believe in open communication continuous learning and supporting each other to achieve our goals The team consists of marketing strategists content creators social media experts and data analysts Join our team where creativity meets strategy to drive our brand forward and engage our audience About the Role You will be responsible for revenue retention business goals for specific user segments and devising executing growth campaigns on the app to achieve these goals Expectations Requirements Own retention revenue upgrade metrics for specific user segments Improve conversion with offers efficiency enhancement Work closely with marketing team to improve new user acquisition Plan execute and measure growth experiments and conversion tests Analysing key performance metrics and driving business results Manage internal resources to deliver monitor and report on daily weekly and monthly KPIs against targets Identify data trends and insights and optimize spends and performance based on insights to maximize ROI Implement CRM tools to create life cycle journeys Work with Data and Product teams to improve app through design usability content and customer experience Superpowers Skills that will help you succeed in this role Must have 2-4 years of relevant experience in Internet Ecommerce Gaming environment expertise would be a plus Hands on experience with managing comms on push inapp sms channels Hands on experience with creating content copy for comms channels Hands-on experience of CleverTap or any other similar platform in creating custom reporting experiments goals and filters Should be comfortable working with data and have the ability to make data driven decisions derive insights from data Experience managing Customer Lifecycle in an app based business Why join us A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect that is earned not demanded from your peers and manager

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