B2B Sales Executive

1 day ago

Delhi, India Jamaica Craft Cafe Full time

Job Summary: We are seeking a dynamic and results-driven Sales Executive with strong experience in B2B sales and Below-the-Line (BTL) marketing within the Food & Beverage industry. The ideal candidate will be responsible for driving revenue growth, expanding market presence, building long-term client relationships, and executing on-ground BTL activities to enhance brand visibility and sales performance. Key Responsibilities: 1. B2B Sales & Business Development • Identify, target, and acquire new B2B clients such as cafés, restaurants, hotels, corporate offices, retail outlets, and distributors. • Generate and qualify leads through market research, networking, and cold calling. • Present product offerings and solutions to potential clients, demonstrating strong product knowledge. • Negotiate pricing, terms, and contracts to close profitable deals. • Achieve monthly, quarterly, and annual sales targets. 2. Client Relationship Management • Maintain strong, long-term relationships with existing clients. • Ensure timely communication and after-sales support. • Understand client needs and coordinate with internal teams for customized solutions. • Regularly follow up on orders, payments, and delivery schedules. 3. BTL (Below the Line) Sales & Marketing Activities • Plan and execute on-ground activations, product sampling, and promotional campaigns. • Organize and manage in-store promotions, branding activities, and display setups. • Work closely with marketing teams to ensure alignment of brand positioning and messaging. • Monitor and report the effectiveness of BTL campaigns and provide improvement insights. 4. Market Intelligence & Reporting • Track competitor activities, pricing trends, and customer preferences. • Provide weekly and monthly sales reports, forecasts, and performance updates. • Recommend strategies based on market insights to increase brand visibility and sales. 5. Coordination & Team Collaboration • Collaborate with supply chain, marketing, and operations teams for smooth order execution. • Ensure proper documentation, invoicing, and payment follow-ups. • Participate in team meetings, training sessions, and strategic discussions. Required Skills & Qualifications: • Bachelor’s degree in Business Administration, Marketing, or related field. • 2–5 years of experience in B2B sales & BTL marketing, preferably in the F&B industry. • Strong negotiation, communication, and interpersonal skills. • Ability to build and maintain long-term client relationships. • Experience in handling on-ground activations, sampling activities, and brand promotions. • Self-motivated, target-driven, and capable of working independently. • Proficient in MS Office (Excel, PowerPoint, Word). Preferred Attributes: • Strong local market knowledge. • Ability to travel frequently for client meetings and activations. • Dynamic personality with a passion for the F&B industry.

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