Instagram Growth Hacker

5 days ago


Mumbai India Cureskin Full time

Job Description About the Role We're looking for a data-driven Instagram Growth Hacker with a passion for skincare and a sharp eye for social media trends. This role blends creativity with analytics you'll use data insights to uncover what drives engagement, refine content strategy, and scale our skincare community organically. You'll turn numbers into narratives, experiments into insights, and engagement into loyal skincare followers all without relying on paid ads. Key Responsibilities Growth & Strategy - Build and execute a data-backed Instagram growth strategy focused on organic reach, engagement, and retention. - Use analytics tools (Instagram Insights, Meta Suite, Notion dashboards, etc.) to track performance, identify content trends, and optimize future posts. - Continuously monitor growth metrics (reach, saves, shares, watch time, follower retention) and translate them into actionable recommendations. - Conduct A/B testing for Reels hooks, captions, thumbnails, and posting times to improve engagement rates. - Identify viral skincare content patterns and replicate success using data insights. Content Optimization & Collaboration - Work with dermatologists, content creators, and the video team to produce high-performing Reels and posts that drive community engagement. - Provide content briefs based on performance insights recommending what to create more (or less) of. - Optimize hashtags, keywords, and hooks for discoverability and SEO within Instagram. - Research trending skincare topics, audience conversations, and seasonal behavior to guide content planning. - Optimize posting schedules, key words, and content types for maximum visibility and engagement. Community & Competitor Analysis - Monitor and analyze competitor accounts and trending skincare pages to identify new opportunities. - Track sentiment and engagement metrics to understand audience preferences and feedback loops. - Drive community engagement through personalized replies, comment strategy, and DM interactions that boost visibility. Requirements - 710 years of experience in Instagram growth and analytics, ideally in skincare, beauty, or wellness. - Strong command of Instagram analytics, audience insights, and performance tracking tools. - Proven experience in growing a brand account organically with measurable impact on reach, engagement, and conversions. - Analytical mindset with the ability to interpret data and translate insights into creative strategy. - Solid understanding of skincare trends, user behavior, and educational content formats. - Excellent storytelling, caption-writing, and visual communication skills. - Proficient with social and analytics tools - Knowledge of video performance metrics (Reels retention rate, drop-off time, average watch duration). - Familiarity with skincare influencers, micro-creators, and online skincare communities. - Ability to work collaboratively across content, design, and marketing teams.


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