Brand Manager

3 weeks ago

Hyderabad, India Biological E. Limited Full time

About the Company Founded in 1953 in Hyderabad, Biological E is one of India’s first private biological product manufacturers Today the company develops, makes, and supplies vaccines and therapeutics used in 100+ countries, with a portfolio that includes multiple WHO prequalified vaccines and USFDA approved generic injectables. For more details, visit us www.biologicale.com Portfolio: Acute Therapy & Brand Size: 40-50 Crores Qualification & Experience - B.Pharmacy + Full-Time MBA – Marketing or Pharma Management - 3 to 6 Years of Product Marketing Experience in Pharma/Biotech Industry Job Location: Corporate Office, Jubilee Hills, Hyderabad (On-site, with Travel) About the Role & Responsibilities - Development of marketing and promotional plans for products to support the end consumer’s need - Ensuring marketing strategy implementation through sales force connect - To work with cross-functional teams - Market intelligence through Primary & Secondary research for building Patient Journey’s - Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both - Experience in understanding market research, including market trends, customer preferences, and competitor activities for strategic decision-making - Proficiency in sales and marketing strategies, including customer relationship management, lead generation, sales forecasting, promotional campaigns and sales performance analysis. - Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis. - SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale. - Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or webinar series etc. - Conducting meetings, CME’s and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals. Required Skills - Strong scientific acumen and experience in brand and marketing strategy development. - The role demands excellent communication skills and the ability to train and engage the sales force effectively. - Proficiency in market research, competitor analysis and SWOT evaluation is essential. - Candidates should have experience in cross-functional collaboration and digital marketing tools. - Attention to detail and ability to multitask in a fast-paced environment. - Analyse large datasets using Excel and other analytical tools to identify trends, patterns, & insights on Primary and Secondary Sales Analysis.

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