Sr. Marketing Manager

About Axy Axy is transforming how science advances by reimagining collaboration tools for researchers. We're building AI-powered platforms that help scientists discover, connect, and collaborate more effectively - from conferences to everyday research activities. Made by scientists, for scientists - our founding team combines deep scientific expertise (PhD in Neuroscience) with proven entrepreneurial success. We're winners of VentureKick Stage 3, Switzerland's premier startup accelerator, and we're backed by a mission to accelerate scientific progress globally. We're at an exciting inflection point: our products are live, early traction is strong, and we're ready to scale. Now we need a marketing leader to help us reach millions of researchers worldwide. The Opportunity We're hiring our first marketing hire - a Senior Marketing Manager who will build and own Axy's entire marketing function from the ground up. This is a rare opportunity to shape marketing strategy across two distinct products serving the global scientific community: 1. B2B Product: Experience platform for scientific conferences 2. B2C Product: Consumer app for researchers and academic communities You'll start as a hands-on executor, building strategies and running campaigns yourself. As we grow, you'll hire and lead a team, with potential to grow into leadership roles as the company scales. This role is perfect for someone who gets excited about: - Building marketing from zero to one - Wearing multiple hats (strategist, executor, analyst, storyteller) - Working with a mission-driven product that genuinely helps people - The challenge of marketing to both enterprises AND consumers What You'll Do In Your First 3 Months - Develop comprehensive marketing strategies for both B2B and B2C products - Launch campaigns to drive user acquisition for our consumer product - Build sales enablement assets (case studies, decks, messaging) for our B2B product - Set up marketing infrastructure: website optimization, analytics, email marketing, ad platforms - Create content that resonates with researchers and scientific organizations - Run experiments across channels to find product-market-channel fit In Your First Year - Own and hit growth targets for both products (users, pipeline, revenue influence) - Build repeatable acquisition channels and growth loops - Establish Axy as a recognized brand in the scientific community - Launch and optimize performance marketing campaigns - Create viral mechanics and referral programs for B2C growth - Support sales team with ABM campaigns and demand generation for B2B - Begin hiring your first team members as we scale As You Grow - Build and lead the marketing team (growth, content, design, demand gen) - Shape company-wide go-to-market strategy - Own brand positioning and messaging across all products - Scale marketing operations to reach millions of researchers globally - Grow into a leadership role (potential path to CMO as company scales) What We're Looking For Must-Haves 1. 5+ years of marketing experience with strong B2C growth marketing background - You've driven user acquisition, activation, and retention for consumer products - You know how to build viral loops, referral programs, and growth flywheels - You're comfortable with performance marketing (Google Ads, Facebook, paid social) - You understand product-led growth and know how to optimize funnels 2. Hands-on execution skills - You can write compelling copy, design campaigns, set up ads, and analyze data yourself - You don't need a team to get things done - you roll up your sleeves - You're scrappy and resourceful, making the most of limited budgets 3. Data-driven mindset - You live in analytics, run experiments, and make decisions based on numbers - You can set up tracking, build dashboards, and report on what matters - You understand metrics like CAC, LTV, viral coefficient, conversion rates 4. Strategic thinking - You can build marketing strategies from scratch - You know how to prioritize channels and allocate resources - You can balance short-term execution with long-term brand building 5. Startup mentality - You thrive in ambiguity and fast-paced environments - You're comfortable with changing priorities and wearing multiple hats - You take ownership and deliver results with minimal supervision Nice-to-Haves - Experience marketing to academic, research, or scientific audiences - B2B/enterprise marketing experience (ABM, sales enablement, demand gen) - SaaS or tech product marketing background - Experience building marketing teams from 0→1 - Understanding of SEO, content marketing, and community building - Design skills or ability to create basic marketing assets Who You Are - Self-starter: You don't wait for direction - you identify opportunities and execute - Curious learner: You stay updated on marketing trends and love testing new channels - Results-oriented: You're obsessed with hitting targets and moving metrics - Excellent communicator: You can craft messaging that resonates and tell compelling stories - Mission-driven: You care about advancing science and helping researchers succeed - Adaptable: You're comfortable marketing both B2B enterprise products and B2C consumer apps Why Join Axy? ✅ Ground floor opportunity - Be the first marketing hire and shape everything ✅ Dual product challenge - Master both B2B and B2C marketing in one role ✅ Mission-driven - Help accelerate scientific progress and collaboration ✅ Growth trajectory - Clear path to leadership as company scales ✅ Backed & validated - VentureKick Stage 3 winner with early product traction ✅ Founding team support - Work directly with PhD scientist + successful entrepreneurs ✅ Remote flexibility - Work from anywhere in India ✅ Ownership & impact - Your work directly influences company success