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4 hours ago

Nadiad, India Aptita Full time

Role - Marketing HeadYear's of Exp - 5 to 7 YearsShift - Regular ShiftLocation - Mumbai - WorliLooking candidates from Agency background.Job Description:● An experienced Marketing Specialist specializing in F&B, FMCG, Fashion, Health, and Fitness● Develop and implement the overall marketing strategy including campaign objectives, target audience, messaging, and metrics for success.● Identify and recruit relevant influencers who align with the brand's values, target audience, and marketing objectives. Develop and maintain strong relationships with influencers, negotiating contracts, and managing partnerships.● Plan, coordinate, and execute influencer marketing campaigns across various platforms, ensuring that content is engaging, authentic, and compliant with brand guidelines.● Collaborate with influencers to develop compelling and creative content that resonates with the target audience. Provide guidance and feedback to ensure brand consistency and optimize content performance.● Monitor and analyze the performance of influencer marketing campaigns, utilizing data and analytics to measure effectiveness, identify trends, and optimize strategies for better results.● Manage the influencer marketing budget, allocating resources effectively to maximize ROI and achieve campaign objectives.● Lead and mentor a team of influencer marketing professionals, providing guidance, setting performance goals, conducting regular performance reviews, and fostering a collaborative and high-performing team environment.● Creating and Heading a team of influencers on social media platforms to promote brands or products● Stay up-to-date with industry trends, emerging platforms, and best practices in influencer marketing. Identify new opportunities and innovative approaches to enhance the company's influencer marketing efforts.● Led the internal marketing team and synchronized the workflow and guided and help to build successful strategies for the betterment and growth of the company.

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