Digital Marketing Specialist
22 hours ago
This role is for one of Weekday’s clients Min Experience: 2 years Location: Gurugram JobType: full-time Requirements We are looking for a passionate and data-driven Digital Marketing Specialist to join our marketing team. The ideal candidate will have hands-on experience in Performance Marketing, SEO, Google Ads, and Meta Ads (Facebook & Instagram). You will be responsible for planning, executing, and optimizing digital campaigns that drive brand visibility, lead generation, and revenue growth. This role requires a blend of analytical thinking, creative strategy, and technical expertise in managing multi-channel marketing campaigns. If you are enthusiastic about leveraging data, performance metrics, and audience insights to scale digital presence, this role is for you. Key Responsibilities - Performance Marketing: Plan, execute, and optimize Google Ads, Meta Ads, and display campaigns to achieve ROI targets. - SEO Management: Develop and implement on-page and off-page SEO strategies, ensuring continuous improvement in organic rankings and website visibility. - Campaign Management: Create and manage search, display, and retargeting campaigns across multiple digital platforms. - Analytics & Optimization: Track campaign performance using Google Analytics, Tag Manager, and Search Console; analyze data to improve CTR, conversion rates, and CPA. - Keyword Research & Content Optimization: Conduct detailed keyword analysis and collaborate with content teams to ensure SEO-friendly web copy, landing pages, and blogs. - Ad Copy & Creative Development: Work with the design and content teams to craft compelling ad creatives, landing pages, and CTAs that align with campaign goals. - Budget Management: Efficiently manage and allocate ad budgets across channels, ensuring maximum return on ad spend (ROAS). - Competitor & Market Analysis: Stay updated with industry trends, competitor activities, and algorithm changes to maintain campaign effectiveness. - Reporting: Generate weekly and monthly reports on digital performance metrics, providing actionable insights and recommendations to leadership. - Collaboration: Work cross-functionally with product, design, and sales teams to align marketing strategies with business objectives. Required Skills & Qualifications - Bachelor’s degree in Marketing, Communications, Business, or related field. - 2+ years of experience in digital marketing with a focus on SEO and Performance Marketing. - Proven track record in managing Google Ads (Search, Display, Video) and Meta Ads campaigns. - Strong knowledge of Google Analytics, Google Tag Manager, and Data Studio. - Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog. - Hands-on experience with keyword research, audience targeting, and A/B testing. - Excellent analytical, communication, and project management skills. - Ability to interpret data, identify trends, and propose actionable marketing strategies. - Certification in Google Ads or Meta Blueprint will be an added advantage.
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